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Tim Peter

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December 12, 2014

11 Exceptional Reads about E-commerce and Mobile: E-commerce Link Digest

December 12, 2014 | By | No Comments

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Mobile ecommerceBusy day today, Big Thinkers. So I hope you’ll pardon me if I skip the setup and just get straight to this list of 11 exceptional reads about e-commerce and mobile. Enjoy:

  1. Linda Bustos at GetElastic outlines omnichannel vs multichannel and the store of the future
  2. Thinks highlighted 4+ outstanding e-commerce insights to kick off your week.
  3. Mobile Commerce Daily uncovers a study where 32% of respondents say mobile emails are too small to interact with.
  4. eMarketer asks will holiday gift-givers use mobile in-store payments?
  5. Our Thinks Out Loud digital marketing and e-commerce podcast suggested that it’s all m-commerce and explains why mobile commerce will win.
  6. eMarketer explores how to bridge the gap between in-store and digital.
  7. Mobile Commerce Daily asks can in-store mobile save the day as retail foot traffic plummets?
  8. GetElastic reveals that 47% of e-commerce sites commit this usability SNAFU.
  9. Biznology looks at why google’s latest change should worry you
  10. 8 Best Practices to Enhance Your mCommerce Store – exploreB2B
  11. eMarketer says mobile search will surpass desktop in 2015

If you’re interested in more, check out these 5 Must-See Black Friday and Cyber Monday Trends: E-commerce Link Digest and these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, as well as 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

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December 9, 2014

4 Signs that Hotel Marketing’s Future is Mobile (Travel Tuesday)

December 9, 2014 | By | No Comments

Hotel marketing's future is mobileFor years, various pundits have proclaimed whatever year we’re about to enter as “the year of mobile.” Not me. I think that ship sailed some time ago. As I noted last January,

“…roughly 90% of all guests researched their travel options online at some point, and half of those conducted some of their research on a mobile device, according to two separate Google studies. “

The coming year won’t be “the year of mobile.” It’s already here. Instead, the coming year will simply reinforce the importance and the value of mobile to your guests as they discover, book, anticipate, and enjoy their stays with you. Want proof? Then check out these 4 signs that hotel marketing’s future is mobile:

  1. Skift highlights the features of Marriott’s new app that, among other things, expands mobile check. Many of the major brands have gotten into mobile in a big way in the last few months. For instance, Accor has started the switch to mobile check-in and Hilton, in addition to using mobile to unlock doors, has upped the ante by allowing frequent guests to choose specific rooms on their mobile app. Mobile will play a big role in shaping guests’ on-property experience in the next couple of years, which will also go a long way to shaping how guests feel about your brand. If 2014 was “the year of mobile,” it’s increasingly likely that 2015-2016 will be the year hotel brands use mobile to reclaim their relationship with their guests from the OTA’s. And that’s a very welcome trend, indeed.
  2. Leonardo has some great insights into the content marketing, mobile and other important hotel marketing trends for 2015 over on its blog, including a cameo appearance from a particular marketing and e-commerce consultant you all might have run across once or twice. The Leonardo post sums up the recent webinar that I participated in, and I’ve included the slides below if you’d like to check those out.
  3. TravelClick outlines 5 mobile strategies with a look at the various myths and realities surrounding mobile marketing for the hospitality industry. Good read and well-worth your time.
  4. Finally, Search Engine Land highlights Google’s official launch of “mobile-friendly” labels in mobile search results. Google knows that the future of the web revolves around providing excellent mobile experiences and plans to let your customers know whether you understand that as well. I think it’s not too soon to update the notion that “it’s all e-commerce” to also say “it’s all mobile commerce” too. The simple fact is that mobile plays an increasingly large role in your guests’ browsing, booking, and loyalty activities (with eMarketer saying mobile will comprise the majority of travel research next year). Whether online or on-property, it’s time to help guests browse, book, and remain loyal to you.

If you’re interested in more, you might also enjoy this coverage of hotel distribution is heating up and rising mobile bookings, big data, and more, as well as this recent recap of the 6 Top Travel Marketing Posts from November.

And if you want to learn even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

You might also enjoy the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year,” when you have a moment:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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December 8, 2014

4+ Outstanding E-commerce Insights to Kick Off Your Week

December 8, 2014 | By | No Comments

Mobile payments and other e-commerce insightsWe’re in the thick of the holiday shopping season, so it’s unlikely you’re making many changes to your site. But the data you’re gathering now about customer behavior on your sites and in your stores will provide you excellent insights into how to improve those experiences once your development freeze ends. And continuing to improve your customers’ experience remains important.

Next year will undoubtedly be a huge year for e-commerce and mobile commerce as customers increasingly expect to accomplish their goals on any device, in any location, at any time. To help set you up for success in this rapidly changing space, I’ve rounded up the following 4+ outstanding e-commerce insights. Check ’em out and see how you can apply the lessons in your business.

  1. First off, there’s a really good post from our old friend Linda Bustos at GetElastic that lists 8 tactics of high converting e-commerce sites. The folks at GetElastic also break down the implications of omnichannel vs multichannel for the store of the future. What’s important to note — and something I’ll talk about further in just a minute — is how the introduction of mobile into e-commerce has created a hybrid shopping experience for your customers. You can’t just focus on improving their experience in any one channel to optimize conversions; you must also ensure that their experience works across channels as well. Happily, if you pay attention to where your customers actually need assistance, the specific optimizations aren’t as difficult as they may seem at first glance.
  2. Backing up that thought, Marketing Charts highlights marketers’ most valuable — and difficult — conversion rate optimization methods. Marketing Charts also discovers the types of data marketers are using for personalization along with its impact on ROI and says that 1 in 3 marketers report “major uplift” in SEM conversion rates from personalization. Which, if you think about it, makes a lot of sense. It makes it a lot easier to improve conversion when you know who you’re talking to.
  3. To help you personalize your customers’ experience, consider incorporating social data into the mix. Business Insider recaps data that shows social commerce drives conversions. Which really shouldn’t surprise long-time readers here since we’ve mentioned a few times that, at its core, all marketing is social.
  4. Finally, make sure you don’t ignore mobile. Mobile’s increasing share of e-commerce traffic and revenues (something we looked at in this past week’s e-commerce link digest), underscores why it’s probably not too soon to say that it’s all m-commerce. Want more signs that’s becoming true? eMarketer says that Amazon’s visual search app ‘turns the world into a hyperlink.’ Remember, it doesn’t matter whether Amazon wins or not. The trend remains clear: the growth of mobiles, wearables, usables, and invisibles will significantly shape e-commerce in the coming years. Google knows it and, rightfully, fears it. They’re making a number of changes to improve monetization of traffic — changes that may drive up your costs. And, bringing us full circle, those changes underscore why it’s so important for you to continue working to improve your conversion rate.

Want to learn more? Then check out these 9 Outstanding Marketing Posts to Warm Up Your Weekend: E-commerce Link Digest from our regular E-commerce Link Digest series, and these 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, too.

You might also want to check out some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Tim Peter

By

November 29, 2014

12 Outstanding Travel Tuesday Posts: Hospitality Marketing Link Digest

November 29, 2014 | By | No Comments

Happy family shopping on tabletWe’re beginning to wind down the year, Big Thinkers. No big setup today. Just 12 outstanding Travel Tuesday posts, ranked from the most popular (so far), this year. Enjoy:

  1. What Expedia’s Leaders Can Teach You About Digital Strategy
  2. Marriott Partners with Booking.com. Should You?
  3. How to Use Emotion and Storytelling in Digital Marketing
  4. What in the World are Priceline and TripAdvisor Up To?
  5. What Are Google’s Plans for Hotel Distribution?
  6. Holy Crap! Mobile’s Even Bigger Than You Thought
  7. The Big Myth About Hotel Metasearch
  8. How Intermediaries Drive Up Your Costs: 5 Ways to Protect Yourself
  9. 6 Key Secrets Every Hotel Marketer Should Know
  10. 14 Killer Resources for Hotel Marketers: Travel Tuesday’s Best of 2014
  11. 4 Lessons You Need to Know from Google’s Affluent Traveler Report
  12. 5 Mind-Blowing Stats About Mobile’s Growth You Must Know

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how guests’ changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year”:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 28, 2014

13 Thrilling Thanksgiving Weekend Thinks Posts: E-commerce Link Digest

November 28, 2014 | By | No Comments

Thanksgiving readsAmong the many things I’m thankful for this year, Big Thinkers, is the fact that you keep dropping by and reading the blog. Here are 13 thrilling Thanksgiving weekend reads for you, drawn from the most popular Thinks posts this year. Enjoy:

  1. Will E-commerce Kill Retail?
  2. The Shocking Truth About Millennials and Digital Media
  3. Is Google+ Dead, Dying, or Something Else Altogether?
  4. The Future of E-commerce and Mary Meeker’s 2014 Trends – Thinks Out Loud Episode 74
  5. What Your Customers Expect from Mobile and E-commerce in 2014
  6. 7 Reasons E-commerce Growth Has Nowhere to Go But Up
  7. What Can Proctor & Gamble Teach You About the State of Digital Marketing?
  8. Why Friction-Free E-commerce Matters – Thinks Out Loud Episode 62
  9. Will Millennials Use Email?
  10. Key Trends You Must Know: The 10 Top E-commerce and Digital Strategy Posts (March 2014)
  11. The Little-Known Factors Behind E-commerce Growth in 2015
  12. For Millennials and Gen X, There’s No Such Thing as Offline
  13. What Makes You Think Your Customers Care About You?

If you’re looking for more to hold you over to next week, check out these “6 Excellent Marketing Posts for a Chilly November Weekend,” the “9 Mobile Marketing and E-commerce Must-Reads for This Week,”, “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” or any of our ongoing E-commerce Link Digest series. Good stuff all over the place to help you fight off the chill.

Want to learn even more about how customers changing behavior shapes e-commerce and marketing? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including:

Tim Peter

By

November 26, 2014

What Google Fears – Thinks Out Loud Episode 100

November 26, 2014 | By | No Comments

Iphone search app homescreen

What Google Fears – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 12m 59s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

November 23, 2014

5 Excellent Travel Marketing Posts You Might Have Missed: Hospitality Marketing Link Digest

November 23, 2014 | By | No Comments

Couple relaxes with tabletNot a lot of setup this week, Big Thinkers, just 5 excellent travel marketing posts you might have missed. Enjoy:

  1. Travolution recaps last week’s PhoCusWright conference, noting that mobile is the key battleground, but it’s not all about apps. Lots of informative insights here from HotelTonight, Booking.com, Expedia, Facebook, and Kayak.
  2. eMarketer interviews Google’s Jason Spero on the challenges of mobile search and the always-on consumer.
  3. Skift reports the worst kept secret in online travel: Amazon to get into hotel booking with launch of travel site. Despite its reach, I wouldn’t consider this a positive development in the longer-term for reasons I’ll explore in more detail later this week.
  4. The latest episode of Thinks Out Loud looks at e-commerce trends for 2015 such as mobile, millennials and more, while my recent interview with Media Shower talks about search, mobile, and responsive design, and what they mean for businesses like yours. Good stuff.
  5. Finally, Search Engine Land explains Google’s new look for hotel booking ads as the carousel disappears with Mike Blumenthal explaining that Google has achieved 100% monetization above the fold with its new pak and what that means for you. Very important reading.

If you’re looking for more link goodness, take a minute to review these 5 fantastic travel marketing posts from last week, or the rest of the E-commerce Link Digest series here.

And, in case you missed it, you might want to check out the slides from my recent talk, “Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing”:


(And, yes… you can hire me to speak at your next event, too).

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? Register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

November 19, 2014

Mobile, Millennials and More: E-commerce Trends 2015: Thinks Out Loud Episode 99

November 19, 2014 | By | No Comments

Mobile travel hiker

Mobile, Millennials and More: E-commerce Trends 2015 Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 27s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

By

November 18, 2014

Digital Marketing Directions 2015: 3 Key Trends for Hotel Marketing (Travel Tuesday)

November 18, 2014 | By | No Comments

Do disruptors and disintermediators have you in their cross-hairs?I was really honored to participate in a webinar last week as part of Leonardo’s look towards 2015. And, as requested, here are the slides for your viewing pleasure. Enjoy:


(And, yes… you can hire me to speak at your next event, too).

You might also enjoy past Hospitality Marketing Link Digests such as these entries on how hotel distribution is heating up and rising mobile bookings, big data, and more.

If you’re interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically at hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

By

November 5, 2014

Is E-commerce Innovation Over? Thinks Out Loud Episode 97

November 5, 2014 | By | No Comments

Couple shopping on tablet

Is E-commerce Innovation Over? Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 17m 30s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: