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Tim Peter Thinks

Carolyn Boring

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June 4, 2018

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

June 4, 2018 | By | No Comments

Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads and your business – and then how to measure your success in these efforts!

Key Takeaways:

  • Rank for the right keywords
  • Measure the right numbers
  • Set up a paid search campaign without blowing your budget
  • Techniques to make your website memorable
  • Increase your conversions in a few easy steps
  • Learn which improvements make you more money

Part of the Rutgers Business School Mini-MBA™: Digital Marketing Certificate Program. Click here for program details or click here to enroll.

Carolyn Boring

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March 19, 2018

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

March 19, 2018 | By | No Comments

Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads and your business – and then how to measure your success in these efforts!

Key Takeaways:

  • Rank for the right keywords
  • Measure the right numbers
  • Set up a paid search campaign without blowing your budget
  • Techniques to make your website memorable
  • Increase your conversions in a few easy steps
  • Learn which improvements make you more money

Part of the Rutgers Business School Mini-MBA™: Digital Marketing Certificate Program. Click here for program details or click here to enroll.

Carolyn Boring

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January 23, 2018

Hotel News Now Talks with Tim Peter on Google’s Mobile First Indexing: “Start With Fast”

January 23, 2018 | By | No Comments

Digital marketing consultant Tim Peter’s expertise in search engine optimization, marketing and hospitality was recently tapped by Hotel News Now as they explored the rise of mobile search and its importance to hotel marekters.

As Google moves toward mobile-first indexing, experts say that hoteliers need to be prepared so they won’t be knocked out of the search rankings, especially in light of recent analysis by Google that showed 53% of users will leave a site if the response time in greater than 3 seconds.

“I can’t emphasize this enough: Start with fast,” Tim said.

He also advises hotels to make their mobile websites more user-friendly.

To help reduce bounce rate, Peter said mobile websites need to be “finger-friendly” so people can operate them while using one hand via their mobile device. Buttons should be bigger to allow for easy access to call to actions, and text needs to be bigger for ease of reading on a smaller screen.

To read the rest of Tim’s comments and the full article, click here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Carolyn Boring

By

December 4, 2017

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

December 4, 2017 | By | No Comments

Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings, managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; that increases sales, leads and your business – and then how to measure your success in these efforts!

Key Takeaways:

  • Rank for the right keywords
  • Measure the right numbers
  • Set up a paid search campaign without blowing your budget
  • Techniques to make your website memorable
  • Increase your conversions in a few easy steps
  • Learn which improvements make you more money

Part of the Rutgers Business School Mini-MBA™: Digital Marketing Certificate Program. Click here for program details or click here to enroll.

Tim Peter

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June 30, 2016

Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

June 30, 2016 | By | No Comments

Want to drive more direct bookings to your hotel? Click here to learn more


Tim Peter Helps Hotel News Now Explain 5 Myths About The Search Universe

There appear to be many misconceptions around search and how it works best for hotel marketers. Plenty of hotel marketers are searching to find out what’s fact and what’s fiction. Tim Peter, President of Tim Peter & Associates shares his knowledge of search and how to appropriately increase traffic through different social media. For instance Tim explains,

“Things that make you do well in search are the same things that will attract views (on social).”

He continues with thoughts on Google AdWords,

“AdWords falls into SEM (search engine marketing), and SEO really lends a hand to rank higher [in paid search],” Peter said. “Generally I suggest using a mixture of both SEO and AdWords to make certain utmost coverage in SERPs (search engine result pages).”

You can read the whole article on Hotel News Now here.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including: