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Tim Peter

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July 31, 2013

How Connected are Social and Mobile?

July 31, 2013 | By | No Comments

I spend a lot of time talking and writing about the social, local, mobile web. One reason is due to how connected the two trends are. A chart offered on Business Insider today illustrates the connection clearly:

Social is mobile and vice versa

You can check out the whole article on Business Insider.

And if you’re interested in learning more about the future of marketing on the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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May 15, 2013

The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline

May 15, 2013 | By | 2 Comments

I recently had the pleasure of speaking to the New Jersey Chapter of MENG (Marketing Executives Networking Group). They were a fantastic audience, offering great questions and a lively dialog. The talk highlighted companies like W Hotels, Nike, Tesco and other companies who get what the transition to social, local, and mobile means for their customers (like those I highlighted yesterday). If you’d like to take a look at the slides, they’re linked below:

I also recorded a brief video with NJ MENG Chapter president Monique de Maio on omnichannel marketing and how it pays off for brands:

As ever, I’m available to speak to your group, too. You can get all the details here.

You can also register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals. And, if that’s not enough, you might also enjoy some of our past coverage of the social, local, mobile web, including:

Tim Peter

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February 20, 2013

Burger King Gets Hacked: 4 Rules for Surviving a Social Account Hack

February 20, 2013 | By | One Comment

Twitter logo outlineI mentioned the big mistake in social marketing yesterday, but failed to note one of the big social media marketing stories of the day. The story? Burger King’s Twitter account got hacked.

Getting hacked is no fun at all. I’ve lived through it several times (once here, once on Twitter, once on Facebook, and once on a corporate site). The Facebook one was my fault (I’d used a public computer to check my private messages and forgot to log out), but the others caused just as many headaches.

I’ve covered how to ensure your website stays alive in the past, but I’ve never shared my experience with social sites before. Mnay of the same tips apply, but here are a few worth noting:

  1. Have a plan. Knowing what you’ll do in advance can help you recover quickly. Expect that you will be hacked and plan ahead for what you’ll communicate with fans, friends, and followers.
  2. Be upfront about what’s happening. While it’s unfortunate and, frankly, embarrassing, your followers usually will be understanding. Just keep them in the loop.
  3. Use alternate channels to continue communicating. One of the best reasons for having a presence in multiple social channels is that you can continue to communicate with your fans and followers via the accounts that weren’t compromised.
  4. Remember, it can happen to anyone. Sad, but true. Most social accounts fall into one of two categories: Have been hacked and will be hacked. If you’ve got any kind of follower count, you can bet the bad guys are looking for an opportunity to scam you. Make sure you’ve got a plan for how to handle any attack. Take note of Twitter’s steps to correct a compromised account and Facebook’s “Hacked Accounts” page. (For Google+, you need to reset your password first and Pinterest doesn’t seem to have an account recovery option that I can find).

Getting one of your social accounts hacked is no fun. It’s a pain in the rear and, unfortunately, can cost both time and money to correct. But with some proper planning and a robust web presence, you can usually recover relatively quickly. And, with any luck, you’ll never have to use your plan.

Interested in more? Sign up for our free newsletter and get more information on how to build your social, local, mobile marketing strategy.

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Tim Peter

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September 28, 2012

Social Success? 9+ Tips to Think About This Week (Small Business E-commerce Link Digest – September 28, 2012)

September 28, 2012 | By | No Comments

Social marketing success tipsIt’s been a huge week on the social, local, mobile web. What, you think the NFL referees are the only big story this week? Seriously, there’s lots to talk about, so let’s dive right in:

  1. Leading off, Business Insider has a good look at the ROI of social media for direct sales.
  2. On a related note, MediaPost shows how social media leads to email and search conversion.
  3. Of course, not everyone’s a fan. The Wall Street Journal talks about CEOs on Twitter and how fear makes some executives leery of social media.
  4. What’s to fear? Well, Techcrunch reports Facebook is deleting lots of fake accounts, leading many Fan pages to lose followers.
  5. Privacy is another challenge on Facebook. But I argued earlier this week that Facebook’s supposed privacy problem may not be this big a deal (this time).
  6. Chris Abraham has a great post on Biznology explaining how business tweeting is a life-sentence.
  7. Alexis Madrigal at The Atlantic details Urban Outfitter’s recent switch to iPads and asks whether this is the end of the cash register?
  8. Speaking of Apple, CEO Tim Cook has issued an apology for its disastrous Maps app. Thinks looked at the what you can learn from Apple’s Maps mess earlier this week and also dug into the issue in more detail during this week’s podcast.
  9. Mashable is reporting that Instagram now has more daily active users on mobile than Twitter.

And I’d like to welcome back the regular NFL refs. It’ll be fun to boo the real officials, instead of the replacements, for a change. Hope your weekend rocks, Big Thinkers! And I’ll see you back here next week with more social, local, mobile marketing goodness.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

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And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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August 24, 2012

This week's best social, search and e-commerce tips (Small Business E-commerce Link Digest – August 24, 2012)

August 24, 2012 | By | No Comments

Social media marketing smallJust a quick look this week at the best social, search and e-commerce tips I’ve run across. Enjoy:

Have a great weekend, Big Thinkers. See you back here next week.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.