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Tim Peter Thinks

Tim Peter


July 31, 2013

How Connected are Social and Mobile?

July 31, 2013 | By | No Comments

I spend a lot of time talking and writing about the social, local, mobile web. One reason is due to how connected the two trends are. A chart offered on Business Insider today illustrates the connection clearly:

Social is mobile and vice versa

You can check out the whole article on Business Insider.

And if you’re interested in learning more about the future of marketing on the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter


May 15, 2013

The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline

May 15, 2013 | By | 2 Comments

I recently had the pleasure of speaking to the New Jersey Chapter of MENG (Marketing Executives Networking Group). They were a fantastic audience, offering great questions and a lively dialog. The talk highlighted companies like W Hotels, Nike, Tesco and other companies who get what the transition to social, local, and mobile means for their customers (like those I highlighted yesterday). If you’d like to take a look at the slides, they’re linked below:

I also recorded a brief video with NJ MENG Chapter president Monique de Maio on omnichannel marketing and how it pays off for brands:

As ever, I’m available to speak to your group, too. You can get all the details here.

You can also register to receive a free copy of my new special report, “Digital Hotel Marketing in a Multiscreen World,” produced in conjunction with Vizergy, here. While it’s targeted to the hospitality industry specifically, most of the lessons apply across verticals. And, if that’s not enough, you might also enjoy some of our past coverage of the social, local, mobile web, including:

Tim Peter


February 20, 2013

Burger King Gets Hacked: 4 Rules for Surviving a Social Account Hack

February 20, 2013 | By | One Comment

Twitter logo outlineI mentioned the big mistake in social marketing yesterday, but failed to note one of the big social media marketing stories of the day. The story? Burger King’s Twitter account got hacked.

Getting hacked is no fun at all. I’ve lived through it several times (once here, once on Twitter, once on Facebook, and once on a corporate site). The Facebook one was my fault (I’d used a public computer to check my private messages and forgot to log out), but the others caused just as many headaches.

I’ve covered how to ensure your website stays alive in the past, but I’ve never shared my experience with social sites before. Mnay of the same tips apply, but here are a few worth noting:

  1. Have a plan. Knowing what you’ll do in advance can help you recover quickly. Expect that you will be hacked and plan ahead for what you’ll communicate with fans, friends, and followers.
  2. Be upfront about what’s happening. While it’s unfortunate and, frankly, embarrassing, your followers usually will be understanding. Just keep them in the loop.
  3. Use alternate channels to continue communicating. One of the best reasons for having a presence in multiple social channels is that you can continue to communicate with your fans and followers via the accounts that weren’t compromised.
  4. Remember, it can happen to anyone. Sad, but true. Most social accounts fall into one of two categories: Have been hacked and will be hacked. If you’ve got any kind of follower count, you can bet the bad guys are looking for an opportunity to scam you. Make sure you’ve got a plan for how to handle any attack. Take note of Twitter’s steps to correct a compromised account and Facebook’s “Hacked Accounts” page. (For Google+, you need to reset your password first and Pinterest doesn’t seem to have an account recovery option that I can find).

Getting one of your social accounts hacked is no fun. It’s a pain in the rear and, unfortunately, can cost both time and money to correct. But with some proper planning and a robust web presence, you can usually recover relatively quickly. And, with any luck, you’ll never have to use your plan.

Interested in more? Sign up for our free newsletter and get more information on how to build your social, local, mobile marketing strategy.

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Tim Peter


October 25, 2012

Thinks Out Loud Episode 7: Should You Still Like Facebook?

October 25, 2012 | By | No Comments

Should You Still Like Facebook?Headlines:


Contact information for the podcast:

Technical details: Recorded using a Shure SM57 microphone
through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 10m 13s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed or download/listen to the podcast here on Thinks using the player below:

Tim Peter


October 12, 2012

10 Social, Search and Mobile Tips to Know This Week (Small Business E-Commerce Link Digest)

October 12, 2012 | By | No Comments

Social, search and mobile links I liked this weekLoads and loads and loads of social, local, mobile links this week worth checking out. So, as I often do, I’m going to skip the setup and get straight to the links:

  1. First up, Techcrunch reports on a Forrester study showing 66% of employees use 2 or more devices at work, 12% use tablets. Mobile isn’t a coming thing any longer. It’s here.
  2. I mentioned this in yesterday’s podcast, but it’s a clear sign of the growth of mobile when Google revamps its homepage for mobile phones.
  3. Speaking of search, Search Engine Land says that Yahoo’s search share continues its downward slide. I’m not sure that’s news, sadly. Your website’s stats probably tell you the same thing.
  4. Search Engine Watch details a new study that claims 53% of organic search clicks go to first link. Not terribly surprising and a great reminder of why you want to both improve your search engine ranking and find additional traffic sources, such as social.
  5. Speaking of social, here’s a great example of how social leads to Big Data. LinkedIn has a blog post that reveals insights into U.S. talent pools based on their use of the professional networking site. Cool stuff.
  6. And if you want to see examples of social commerce in action, Business Insider looks at brands testing Facebook’s ‘want’ button
  7. Long-time e-commerce players are learning lessons from the social world, too. For example, EBay has updated its site to be more personal, Pinterest-like
  8. Continuing on the social scene, I read a great piece yesterday that argues why Instagram will be the next big social media platform. For what it’s worth, I agree. In particular, note Jeremy Floyd’s comment, which notes, “What stands out to me about Instagram is that the bar for creators is so low. Your data may reveal this, but it seems that the disparity between creators and consumers is lower on Instagram than other networks.”
  9. Of course even on sites like Instagram creating content isn’t always the easiest thing. HubSpot looks at how to keep your marketing engine chugging with community-generated content
  10. And, wrapping up this week, I’ve often said that email is the “forgotten social network.” Search Engine Watch agrees, explaining why email marketing shouldn’t be an ugly stepchild. Good read.

Have a great weekend, Big Thinkers. Look forward to seeing you back here next week.

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