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The Website Analytics Fundamentals Series

Measuring website analyticsThere’s no question you’ve built the best website ever, right? But how do you know? A successful web analytics implementation can provide you great insights into your customer, where they come from, what they care about and how they buy.

Our Website Analytics Fundamentals Series helps you answer these key business questions to grow your traffic, your brand and your business. Here’s what we’ve covered so far:

Coming installments will dive further into where your customers come from, what they view, and what they buy. Stay tuned for more and please let us know in the comments what you like (or don’t) about the series.

Additionally, I’ve written a whitepaper on best practices for hotel website analytics that you can download through HSMAI or contact me for more details.