A little bit more than the least…

Late last year, I wrote a fairly popular post called “What’s the least you can do?”, about being selective in your choices. Seth Godin picks up the torch and gives a solid overview for marketers on how to do the least bit possible. It’s a Good Thing. My favorite thought is what Seth tells “…people who want to become marketers… go start something and go market something.” Do it in a way that’s financially savvy and you’re on your way.