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What your customers are doing after visiting their favorite social sites

I mentioned the other day how it’s all e-commerce. Now, a recent report from Experian Hitwise (PDF link) illustrates that point.

Roughly 6 out of 10 “active Facebook users (those visiting the site at least once per month)” visit 15 times or more. And 7% of those folks (or something like 32 million people monthly) immediately visit an e-commerce site:

Facebook downstream full

The report calls out the following sites:

Facebook downstream ecommerce

If that’s not interesting enough, you’ve also got a huge number of search and email activity following those Facebook visits:

Facebook downstream

And all of this wouldn’t be near so fascinating if it weren’t for these two facts:

  1. Fully 91% of online adults today access social media in a given month, and…
  2. Among 18-24 year old’s, that number climbs (!) to 98% (!!!)

I frequently quote William Gibson’s maxim, “The future is already here; it’s just not evenly distributed.” The future is already here, indeed. And it’s a social, local, mobile future for sure, both in media and commerce.


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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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