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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
The use of AI, especially its generative capabilities, has been advancing in marketing and communications, but AI’s unedited creative output can support brand differentiation only so much. This second benchmark report on marketers’ and communicators’ use of AI, based on a survey by The Conference Board in collaboration with Ragan Communications, underscores the need for humans to review and elevate AI’s creative output to ensure accurate, distinct, and on-brand content.
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