CEO at InboxArmy. Award-winning email marketing veteran with 20 years of marketing experience and renowned expertise in email marketing strategy and content marketing.
Need a testing idea? 💡 Here's one: Plain text vs. Design email. Because, well, sometimes, "ugly" sells. Assuming you have at least 10,000 subscribers on your list, and you mail at least once a week, use this testing approach: - Plan for at least a 4-week test. - For the first two weeks, split your list 80/20. - 80% is the control - getting your design email. - 20% is your test - getting the plain text email. - Content should be close to the same. - Offer/CTA should be the same. - If successful, for the next two weeks, change your split to 50/50. If the test succeeds, plain text emails can be a part of your creative arsenal. (And you can adopt this testing approach as a starting point for other types of tests, too.) #emailmarketingtips #emailmarketing #inboxarmy #emailmarketingstrategy #abtesting
Testing emails with simple text and design is a good way to see what your audience likes.
That's an insightful strategy! Saumil Shah my takeaway: Testing plain text versus designed emails reveals that sometimes simplicity ("ugly") can be effective in engaging subscribers, emphasizing the importance of experimenting with different formats in email marketing strategies.
Fractional CMO | Lifecycle | CRM | Email | Growth | Retention | Subscription
3moI had a client having Gmail inboxing issues with their image heavy welcome email. We tested plain text (with branding) and it immediately started to inbox. They were filtering the image as spam. You never know until you try different things.