Scott Cohen’s Post

Huge thanks, Saumil Shah, Yanna-Torry Aspraki 🇨🇦 🇪🇺 & InboxArmy! Love being part of this conversation. As we step into 2024, anticipate a surge in interactive storytelling through email campaigns, creating immersive brand experiences. Looking ahead, here's a cool twist—augmented reality (AR) sneak peeks in emails. Imagine trying out products virtually before buying, all within the email. It's like bringing the store experience to your inbox! Exciting times ahead! 🌐 #EmailMarketing #ARInEmails2024

Surprise, surprise... The Email Markerter's word of the year will be DATA. Lots of mentions of Data Privacy and the importance of permission-based & engaged lists in here (and not just in my own answers). But also a few nods to using Data to make email more relevant, personalized... and drive more conversions 💪 I did, however, learn the new word "Yahoogle" (regarding the new DMARC authentication requirements in 2024). Thanks LB Blair 😉 Other great mentions: - SMS may make a bigger splash this year now that Apple is going to adopt Rich Communication Services (RCS) - Interactive email (like polls or shopping within the email itself) gets hotter - BIMI might actually make a showing, now that DMARC is required for all senders (which was the big reason many of us nonbank folks were holding off) and because Chad S. White thinks it might actually show up in more places if Google & Yahoo finally deliver on their promises this year. Thank you to Scott Cohen and InboxArmy for including me in this 2024 prediction round up!

Check out this amazing collection of thoughts on 2024 from some of the most amazing minds in email!

You might be wondering whether following email marketing trends still matters. Are people still reading emails? Well, according to research done by HubSpot, 4 billion people use email daily, and 37% of brands said they are increasing their email budget. Think of your habits and that of your colleagues, friends, or family. Are they still reading emails? Yes—and that means that #emailmarketing is very much alive and well. If you’re wondering what direction email marketing is taking on the coming year, read this blog. #digitalmarketing #digitalmarketingagency #yegbusiness https://lnkd.in/gEsDAh3x

💡 Want to find out how to master your email marketing in 2024? Head over to our website now to read our blog article to help bring your email marketing to new heights. Dive into our comprehensive guide to understand the recent changes made by Gmail and Yahoo, and how they impact your email strategy, and learn about the vital steps to ensure compliance and success. 💻 🔒 Don't let your emails get lost in the spam folder! 🔗 Read the full article here: https://lnkd.in/dMBsGxZb #BrandShelter #EmailMarketing #DigitalStrategy #Google #Yahoo nicmanager

Email marketing isn't new by any means. But that doesn't mean this channel isn't capable of providing direct access to your customers through their inbox. We sat down with our Founder and President Brandon Klayman to chat all-things email marketing in our recent Expert Chats with CCC. Read the full interview to learn more about today's top trends and challenges in email marketing, strategies you can't afford to ignore, and how CCC is helping our clients stay competitive in the inbox. https://cc94.co/43IxgAo #marketing #emailmarketing #marketingagency

What should you expect with email marketing in 2023? Experts say that email is far from dead. In fact, customers want to receive emails from brands. Email is the familiar channel that customers rely on. Invest in your email marketing techniques, especially for mobile users. Source: Forbes, 2023 https://lnkd.in/e-MK6vPa #emailmarketing #onlinebusiness

Rather than just jumping on the bandwagon of email marketing, we dig deeper to get there! Since the average cart abandonment rate across all industries counts to 69.57%, we have compiled an effective abandonment cart email strategy in our latest blog. The reasons, best practices, and the examples of abandonment cart email covered in this blog are surely enlightening. Check out recent blog on WebMaxy to explore more: https://bit.ly/3SodZzU #abandonedcartemail #cartabandonmentemail #AbandonedCartStrategy #AutomatedEmailMarketing #EmailAutomationTool #EmailMarketingAutomationSoftware #EmailAutomationSoftware #BestEmailAutomationTools #WebMaxy #bestpracticesforcartabandonment

Swamped with work and no time for email marketing? 🕒✉️ "Get 48 Brilliant Email Ideas in Just 60 Seconds" is here to save your day! Perfect for small businesses on the go. Click the link, grab your prompt, and start sending amazing emails without missing a beat. Your next big hit is just a minute away. 👇👇👇👇👇👇 https://lnkd.in/eqgNKnVm #TimeSaver #SmallBusinessHero #EmailMarketing #EfficiencyHack #BusinessGrowth #EmailIdeas #MarketingMagic #HustleSmart #NoMoreBlankScreens #CreativeSolutions

“What, like it’s hard?” Email marketing is still one of the TOP ways to personally connect with clients - even though some experts predicted otherwise. 😏 In our latest blog, (🔗 https://loom.ly/mJU5zZY ) we’re sharing some tips on how to tailor your message to pull in new customers. #EmailMarketing #CustomerConnection