Scott Cohen’s Post

I had a conversation last night with a client from my prior company regarding AI. The conversation began with me describing how Phrasee works, and evolved to discussing how AI is a seismic shift in how companies engage with their consumers , and the process by which they do so. This is a conversation majority of us are having at this point. It's a topic executives all the way down are having internally. Studies and polls show that we expect AI to not only impact our day to day lives , but provide increased efficiency and effectiveness of our day to day tasks. We see it now even offered on our LinkedIn posts ( as I'm typing this up 😂 ). If we understand that AI is faster , more effective , and easier to use than focusing on these mundane tasks as a human ; why aren't all companies using it ? A genuine question for those I'm connected with on LinkedIn. After 10 years of Phrasee providing best in class AI generated AND OPTIMIZED content catered to the brand that we partner with , it's no longer an excuse that the technology is too new. We work with titans across every vertical , but aren't working with EVERY marketing company at EVERY organization globally, even though we are the only AI company generating and optimizing language for marketing campaigns across every channel ( that is fully compliant and catered to the brand). There is a lot of noise regarding AI right now , and it's hard to determine where to focus and put your trust. If you are having these conversations re AI internally , and want to discuss not only how Phrasee can help evolve your organization to a strategic and tactical one , but also the AI landscape as a whole , let's chat ! #ai #marketingdigital #emailmarketing #smsmarketing #pushmarketing #socialmedia #socialemediamarketing #ecommerce #generativeai https://phrasee.co/

📢 Last chance to sign up for our AI in Marketing event at Tivoli Hotel in Copenhagen this Wednesday - we'll share how we use AI to supercharge performance marketing 🔥 Sign-up here: https://lnkd.in/eNyPewKh 09:00-09:30: From AI to Generative AI - What's new - How it works - Who is winning - Responsible usage 09:30-10:00: A Deep dive into ChatGPT Plus - [Free], [Plus], [Enterprise] - A look inside the platform - The power of plugins - Advanced data analysis - Coming up: Voice and Image input - Using ChatGPT outside the interface - API usage & costs 10:15-11:00: Generative AI in s360 - How we work with AI - Revamping our SEO offering - Supercharge Paid Search - Re-Imagine creative production - Empower employees with GPT-4 11:00-11:15: What the future holds - Google's New Opportunity Space - Generative AI - AGI

I am going to hold my hands up and admit that I haven't properly got my head into AI and how Chat GPT could help make me more productive. I was supposed to be going to our William Alexander / Stellarmann Christmas party today but train strikes have thwarted me 😪, so I used the time I would have been travelling to attend a webinar on using AI tools in marketing hosted by MMC Learning. Mind blown! I was already on the optimistic rather than fearful side of AI, as I think that whenever new technologies have been introduced in the past, they tend to create new jobs rather than put people out of work. Yeah Elon, I don't agree with you. And yes, we do need to be extremely vigilant about unintended consequences, but I am hopeful that we learnt that lesson after the introduction of social media and think governance will be better this time round. But if I think about how quickly I'm going to be able to produce content (words and pictures) that would previously have taken me weeks, and how rapidly the tools are improving, I feel genuinely excited. The webinar was livestreamed so I'm including the link below. I urge fellow marketers who would like to get up to speed on AI to watch the middle section at least, where Midjourney and ChatGPT Plugins are demo'd. If you're short on time, here are my main takeaways: - There is a huge race on to claw a larger slice of the Search market off Google/Gemini. Big implications for SEO, and Microsoft/ChatGPT are having a good go at it, as well as Elon with Grok and Amazon/Anthropic. I personally wouldn't bet against Google though. Early murmurings about Gemini are very positive. - The marketing disciplines using AI the most are copywriting, research, photography, product development/prototyping, video and music. I think that mediocre content producers and translators will be amongst the AI losers. - Prompt made it onto the shortlist for word of the year. I suspect it will last a lot longer than rizz. There is skill in prompting aka what you ask AI to generate for you, and also in training an AI tool so that prompting gets better. One prediction was that a job of the future will be a prompt engineer. Tell your kids and their teachers! - Apparently Lizzo wrote 170ish songs for her latest album but only published 12 of them. The moral of the story is EDIT. There is a deluge of content out there, so make everything your absolute best. I'm really going to apply that one myself straight away. Here's the link. As they say on Masterchef...enjoy! https://lnkd.in/gSzHzVxg

At AI Frontier, we bring the top value AI actionable insight and top AI tools for business is a part of this experience so that you improve your lives and boost your business using the power of AI. Here are THE TOP AI TOOLS FOR BUSINESS: https://lnkd.in/d799kdCE HERE ARE TODAY'S TOP AI TOOLS FOR BUSINESS: Adcreative AI. (4.4*/ 1534)AdCreative is an AI-powered advertising and social media tool that generates creatives, graphic design, texts, and strategies that outperform competitors. Its main features include customization of brand fonts and colors, AI recommendations, and the ability to generate hundreds of professional creatives in minutes. There is a free trial period. Explore Adcreative AI with a free trial: https://lnkd.in/gpEA6Y7W Smartlead. (4.8*/ 67) The AI Email Tool that Turns Cold Emails into Conversions. Smartlead offers advanced email automation features, such as AI-driven warmups, personalization, and analytics, helping businesses improve their email marketing and lead generation efforts. 14-day free trial period. Explore here: https://lnkd.in/dWsGTV9X MaxAI seamlessly integrates the prowess of advanced AI models like GPT-3.5-turbo, GPT-4-turbo, and more. Whether you're refining your writing, enhancing grammar, summarizing content, engaging in AI-powered conversations, or managing prompts, MaxAI is your go-to productivity booster. Explore, it's free: https://www.maxai.me/ Subscribe to AI Frontier FOR ACTIONABLE AI CONTENT to broaden your AI horizons every day a little with a 5-minute-read email in your inbox: https://lnkd.in/dJp4Ja_E #ai #artificialintelligence #aitools #aitoolsforbusiness #newsletter

AI FRONTIER X makes it easy for you to Explore the TOP AI TOOLS FOR BUSINESS. - Check out today's TOP AI TOOLS in the below post. Subscribe to AI FRONTIER X to broaden your AI horizons every day a little with a 5-minute email from the AI heaven 😁 -> https://lnkd.in/dJH62Sqi #ai #artificialintelligence #newsletter #aitools #aitoolsforbusiness

Don Currie starts simple with this blog post to allow you to ease into the practice of using AI tools in your day-to-day life. In upcoming blog posts, he will dive deeper into using generative AI to optimize content management workflows. #AI #ArtificialIntelligence #ContentManagement #CMA #Workflows #CustomerMarketing #CustomerAdvocacy #CustomerExperience #AdvocateMarketing #AdvocacyMaven #AdvocacyMavensCoalition https://lnkd.in/d3cDndxT

AI Revolutionizing Digital Marketing! 🤖 Embrace AI in Your Marketing Strategy! 💡 Hey LinkedIn professionals, ready to dive into the exciting world of artificial intelligence and its impact on digital marketing? AI isn't just the stuff of science fiction anymore – it's revolutionizing the way we approach marketing in the digital age. Imagine having a virtual assistant that analyzes vast amounts of data, predicts consumer behavior, and automates repetitive tasks. That's the power of AI in digital marketing! From personalized recommendations to chatbots that provide instant customer support, AI is transforming the customer experience. But hey, AI isn't here to steal your job – it's here to enhance your skills and streamline your workflow. By leveraging AI-powered tools and algorithms, marketers can unlock valuable insights, optimize campaigns in real-time, and deliver hyper-targeted messaging to their audience. And let's not forget about the creative side of AI. With technologies like natural language processing and image recognition, AI can help marketers generate compelling content, design eye-catching visuals, and even predict trends before they happen. So, whether you're a seasoned marketer or just dipping your toes into the digital waters, embracing AI is the key to staying ahead of the curve in today's ever-evolving landscape. Ready to harness the power of AI in your marketing strategy? Let's connect! Optimize with AI Today! 🚀 Stay Ahead of the Curve! 💡 #AI #DigitalMarketing #MarketingStrategy

Artificial intelligence is changing the job landscape, but it doesn't mean a jobless future. Digital marketers can thrive in this era by: 1) Investing in AI-powered marketing tools to automate tasks and focus on creativity. 2) Utilizing AI for personalized marketing to tailor campaigns to individual customers. 3) Experimenting with AI-generated content to create quality content at scale. 4) Leveraging AI for predictive analytics to make data-driven decisions. 5) Staying updated with AI trends through industry events and online communities. AI tools can enhance human capabilities, and collaboration between AI and humans is key for success in the evolving workplace💡🤖 #AI #DigitalMarketing #Innovation

"Discover the transformative power of AI tools in our latest LinkedIn blog post! 🚀 Dive into the world of artificial intelligence and explore how these cutting-edge technologies are revolutionizing industries like never before. From chatbots enhancing customer support to machine learning optimizing business processes, we'll uncover the endless possibilities AI offers. Don't miss this insightful read! https://lnkd.in/gZcMjpTA #quizaro #digitalmarketingcourse

AI and marketing: What the stats show There are a lot of marketing and AI surveys out there. So, we've brought together the most useful and most recent numbers for you. https://bit.ly/3rY89MB #fascinatid #b2bmarketing #contentmarketing #b2bcontentmarketing