"The Rules": Social Media in Hospitality Marketing
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Social media plays an enormous role in helping your hotel's guests decide where and when to stay. These 4 rules work together to help you present the right message to attract and retain guests both now and in the future.
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"The Rules": Social Media in Hospitality Marketing
- 1. “The Rules”: Social Marketing in Hospitality Tim Peter Tim Peter & Associates
- 6. 6 Roughly 1 billion users Roughly 1 billion users 6
- 7. 7 600 million on mobile 600 million on mobile 7
- 8. 8 2.7 billion “Likes” every day 8
- 9. 9 300 million photos every day 300 million photos every day 9
- 10. 10 $$$ ??? 10
- 12. “The Rules” of Social Marketing 1. Social is people 2. All marketing is social 3. Brand = What you say + What guests experience 4. There are no rules
- 13. All marketing is social All marketing is social
- 14. Choose channels basedChoose channels based
- 19. Focus On Big Questions • Are we reaching all the guests we should? • Are those guests taking action? • Where should we focus our resources?
- 20. Kaushik’s Law:
- 22. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.co m Twitter : twitter.com/tcpe ter
Editor's Notes
- 70% of travelers say they trust online ratings and reviews 48% of travelers changed their plans based on social media research