Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
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Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.
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Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
- 1. Elements of E-commerce How Digital Storytelling Drives Revenue and Results
- 5. X
- 6. 300 Million Photos Uploaded Daily 6
- 8. © 2013 - Tim Peter & Associates
- 9. More People Own Mobile Phones Than Own Toothbrushes
- 10. 2013: 45% of Searches on Mobile Source: Google
- 11. Have We Reached “Peak Search”? Source: Google
- 14. What is a “Search Engine” in 2014?
- 24. • Focus – Customer – Content – Conversion • Content Rules – Snackable – Shareable – Sharp
Editor's Notes
- Role of search Search engines know: Who you are? Where you are When you're interested What you want Why you care Will reward Content rich Context rich Keyword rich K-Link rich (c'mon, had to do it) In a word, customer-focused. In other words, friction-free
- Fewer social media channels: Facebook, Flickr (visual), Twitter, and YouTube