Thinks Out Loud: E-commerce and Digital Strategy Tim Peter

If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an exception. Only, I’m not looking back to celebrate the thirteen years that Tim Peter & Associates has existed. Nope, I’m looking back… well, just a little bit further. 45 years, in fact.

Why 45 years? Why so far? And what does that have to do with marketing, digital or otherwise?

Well, that’s what this episode of Thinks Out Loud is all about. I hope you’ll give a listen and see for yourself.

Want to learn more? Here are the show notes for you.

Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) — Headlines and Show Notes

Show Notes and Links



* 1979 oil crisis – Wikipedia

* Oil Shock of 1978–79 | Federal Reserve History

* Paperboy – Wikipedia

* Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407)

* Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406)

* Revisiting "What I’ve Learned in 10 Years as an Entrepreneur"

* There’s No Going Back. You Can Only Go Forward (Thinks Out Loud Episode 312)

* Content Marketing in Action: 10 Years of Thinks Out Loud (Episode 359)

* Revisiting "What Are We Doing Here?"

* What Do You Want Next Year to Be? Here’s How to Be a STAR (Thinks Out Loud 333)

* Revisiting Gratitude 2023 (Thinks Out Loud)



You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:



Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:



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AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?

Turns out the answer depends entirely on how we use it. We learn by doing, by thinking, and, yes, by sometimes failing. Senior marketing leaders — and business professional of all kinds — need to think about how they and their teams are using AI to ensure we help our teams get smarter while they’re also getting faster. Because, otherwise, their effectiveness will only exist for a short while.

How can you use AI to make your marketing team smarter? How can you help them grown and learn and build expertise? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you.

Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) — Headlines and Show Notes

Show Notes and Links



* Co-Intelligence: Living and Working with AI: Mollick, Ethan: 9780593716717: Amazon.com: Books

* In Digital Marketing, Practice Does Not Make Perfect. Perfect Practice Makes Perfect (Thinks Out Loud Episode 217)

* Will Your Customers Use AI? (Thinks Out Loud Episode 418)

* What AI Will Do to Content Marketing (Thinks Out Loud Episode 402)

* Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)

* Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)

* Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)

* AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)



You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here:



Free Downloads

We have some free downloads for you to help you navigate the current situation, which you can find right here:



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AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day. And, yet, despite this increased use, savvy marketers aren’t spending their time thinking about the artificial intelligence; they’re thinking about their customers.

That’s what you should do too.

Because AI isn’t what matters. Your customers are what matters. And AI only matters if your customers are willing to use it. So, will your customers use AI? If not, what’s keeping them from putting it to work? And, most importantly, how can you help them not only choose to use your AI tools, but also choose your business?

That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you.

Will Your Customers Use AI? (Thinks Out Loud Episode 418) — Headlines and Show Notes

Show Notes and Links



* Americans increasingly using ChatGPT, but few trust its 2024 election information | Pew Research Center

* Should generative AI programs credit their sources? Many US adults say yes | Pew Research Center

* Americans’ views of artificial intelligence | Pew Research Center

* Edelman offers its Top 20 Brand Trust Factors – PDF link

* OpenAI to open access to ChatGPT without sign-up- Republic World

* Desk Set (1957) – Quotes – IMDb

* Mini-MBA: Digital Marketing | Rutgers Business School

* Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)

* Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)

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I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology alone, that’s a bubble that needs to let at least some air out and soon. And when that happens, we usually see a serious backlash. My advice to you if and when that happens for artificial intelligence is simple: Ignore it.

Seriously. You need to ignore any AI backlash. Not because it won’t be justified… at least in part. But because hype and backlash are two sides of the same coin. One side assumes everything is amazing and can never go wrong. The other assumes everything is terrible and can never go right. And, at least as we’re seeing with AI, neither of those is true.

Sure, AI is overhyped. And, yes, you want to ignore that hype. At the same time, artificial intelligence is also capable of improving your content, focusing your thinking, and helping your customers have better experiences. Why wouldn’t you embrace that?

How can you use AI to drive better results? Where should you put your focus? And why is it so important to ignore the coming AI backlash? That’s what this episode of Thinks Out Loud is all about.

Here are the show notes for you.

Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) — Headlines and Show Notes

Show Notes and Links



* Gartner hype cycle – Wikipedia

* Gartner Hype Cycle Reviews Digital Technology and Trends

* (1) Ethan Mollick on X: "People on this site: AI is going through the Gartner Hype Cycle. AI: Using historical Hype Cycle data from Gartner, itself, only 4.1% of technologies actually fit the growth, decline, plateau pattern described by the Hype Cycle. (Though this is only one approach to the data) https://t.co/5yDu2lUM4P" / X

* Amazon, Google Quietly Tamp Down Generative AI Expectations — The Information

* Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents

* Which AI should I use? Superpowers and the State of Play

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As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for many of your teams — to use AI? The simple answer to the question is, “yes.” As it happens, the more complicated answer is yes, too.

Why is it time for your team to use AI? Where are the areas where AI can provide the greatest value to your organization? How can it help you improve your marketing — and your business? And, most importantly, how can you get started? That’s what this episode of the Thinks Out Loud podcast is all about.

Want to learn more? Here are the show notes for you.

Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) Headlines and Show Notes

Show Notes and Links



* Gartner says Generative AI is entering the Trough Of Disillusionment | LinkedIn

* Gartner Hype Cycle Reviews Digital Technology and Trends

* Ethan Mollick on X: "People on this site: AI is going through the Gartner Hype Cycle. AI: Using historical Hype Cycle data from Gartner, itself, only 4.1% of technologies actually fit the growth, decline, plateau pattern described by the Hype Cycle. (Though this is only one approach to the data) https://t.co/5yDu2lUM4P" / X

* Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405)

* Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)

* AI Makes Human Expertise and Creativity More Vital in Marketing & Communications

* Working with AI: Two paths to prompting – by Ethan Mollick

* The Best Available Human Standard – by Ethan Mollick

* Federal Register :: Copyright Registration Guidance: Works Containing Material Generated by Artificial Intelligence

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The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high cost of the software and the difficulty of measuring productivity gains.” That echoes the comments I’d made in this “Best of Thinks Out Loud” episode that “We’re past the point of AI pilots in marketing. Instead, in 2024, it’s time to put AI to work in your marketing.”

Why is this reality important for your brand and your business? What does putting AI to work in your marketing mean? And, most importantly, how can you get started? That’s what this episode of the Thinks Out Loud podcast is all about.

Want to learn more? Here are the show notes for you.

Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) Headlines and Show Notes

Show Notes and Links



* Amazon, Google Quietly Tamp Down Generative AI Expectations — The Information

* Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412)

* No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)

* Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)

* Usain Bolt – Wikipedia

* IMF chief says AI could disrupt nearly 40% of global employment ahead of Davos | CNN Business

* AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity.

* Executives say they’re not ready for AI

* Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)

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