100 episodes

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.



Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

Thinks Out Loud: E-commerce and Digital Strategy Tim Peter

    • Business
    • 5.0 • 5 Ratings

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.



Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

    Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)

    Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)

    I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology alone, that’s a bubble that needs to let at least some air out and soon. And when that happens, we usually see a serious backlash. My advice to you if and when that happens for artificial intelligence is simple: Ignore it.

    Seriously. You need to ignore any AI backlash. Not because it won’t be justified… at least in part. But because hype and backlash are two sides of the same coin. One side assumes everything is amazing and can never go wrong. The other assumes everything is terrible and can never go right. And, at least as we’re seeing with AI, neither of those is true.

    Sure, AI is overhyped. And, yes, you want to ignore that hype. At the same time, artificial intelligence is also capable of improving your content, focusing your thinking, and helping your customers have better experiences. Why wouldn’t you embrace that?

    How can you use AI to drive better results? Where should you put your focus? And why is it so important to ignore the coming AI backlash? That’s what this episode of Thinks Out Loud is all about.

    Here are the show notes for you.

    Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) — Headlines and Show Notes

    Show Notes and Links



    * Gartner hype cycle – Wikipedia

    * Gartner Hype Cycle Reviews Digital Technology and Trends

    * (1) Ethan Mollick on X: "People on this site: AI is going through the Gartner Hype Cycle. AI: Using historical Hype Cycle data from Gartner, itself, only 4.1% of technologies actually fit the growth, decline, plateau pattern described by the Hype Cycle. (Though this is only one approach to the data) https://t.co/5yDu2lUM4P" / X

    * Amazon, Google Quietly Tamp Down Generative AI Expectations — The Information

    * Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents

    * Which AI should I use? Superpowers and the State of Play

    * a href="https://www.timpeter.com/?

    • 20 min
    Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)

    Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)

    As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for many of your teams — to use AI? The simple answer to the question is, “yes.” As it happens, the more complicated answer is yes, too.

    Why is it time for your team to use AI? Where are the areas where AI can provide the greatest value to your organization? How can it help you improve your marketing — and your business? And, most importantly, how can you get started? That’s what this episode of the Thinks Out Loud podcast is all about.

    Want to learn more? Here are the show notes for you.

    Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) Headlines and Show Notes

    Show Notes and Links



    * Gartner says Generative AI is entering the Trough Of Disillusionment | LinkedIn

    * Gartner Hype Cycle Reviews Digital Technology and Trends

    * Ethan Mollick on X: "People on this site: AI is going through the Gartner Hype Cycle. AI: Using historical Hype Cycle data from Gartner, itself, only 4.1% of technologies actually fit the growth, decline, plateau pattern described by the Hype Cycle. (Though this is only one approach to the data) https://t.co/5yDu2lUM4P" / X

    * Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405)

    * Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)

    * AI Makes Human Expertise and Creativity More Vital in Marketing & Communications

    * Working with AI: Two paths to prompting – by Ethan Mollick

    * The Best Available Human Standard – by Ethan Mollick

    * Federal Register :: Copyright Registration Guidance: Works Containing Material Generated by Artificial Intelligence

    * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cuYWRvYmUuY29tL2NvbnRlbnQvZGFtL2NjL3VzL2VuL3Byb2R1Y3RzL3NlbnNlaS9zZW5zZWktZ2VuYWkvZmlyZWZseS1lbnRlcnByaXNlL0ZpcmVmbHktTGVnYWwtRkFRcy1FbnRlcnByaXNlLUN1c3RvbWVycy0yMDIzLTA5LTEzLnBkZg%3D%...

    • 25 min
    Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)

    Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)

    The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high cost of the software and the difficulty of measuring productivity gains.” That echoes the comments I’d made in this “Best of Thinks Out Loud” episode that “We’re past the point of AI pilots in marketing. Instead, in 2024, it’s time to put AI to work in your marketing.”

    Why is this reality important for your brand and your business? What does putting AI to work in your marketing mean? And, most importantly, how can you get started? That’s what this episode of the Thinks Out Loud podcast is all about.

    Want to learn more? Here are the show notes for you.

    Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) Headlines and Show Notes

    Show Notes and Links



    * Amazon, Google Quietly Tamp Down Generative AI Expectations — The Information

    * Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412)

    * No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)

    * Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)

    * Usain Bolt – Wikipedia

    * IMF chief says AI could disrupt nearly 40% of global employment ahead of Davos | CNN Business

    * AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity.

    * Executives say they’re not ready for AI

    * Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)

    * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvdGltZS1mb3ItbWFya2V0aW5nLXRvLXVzZS1haS10aGlua3Mtb3V0LWxvdWQtZXBpc29kZS00MDUv&feed-sta...

    • 23 min
    CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)

    CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)

    In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms. In this thoughtful and insightful discussion, Howard and Tim discussed:



    * Artificial Intelligence and its effects on the future of work

    * Remote work, loneliness, and the need for belonging

    * Managing anxiety in a rapidly changing, often remote workplace

    * Increasing productivity

    * Improving business as a force for social good

    * And how Howard’s personal health journey has helped him grow as a leader



    We think you’ll enjoy this deeply engaging conversation. Here are the show notes for you.

    CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416) Headlines and Show Notes

    Show Notes and Links



    * Howard Chang | LinkedIn

    * Just Boardrooms | Meeting Venues for rent | Conference Rooms

    * The Turn Lab – The Turn Lab– Howard Chang (@adcycle) / X

    * Hybrid Work Is Just Work. Are We Doing It Wrong?

    * The No. 1 workplace distraction that kills productivity, according to Microsoft

    * Work Trend Index: Microsoft’s latest research on the ways we work.

    * Watch Live to 100: Secrets of the Blue Zones | Netflix Official Site

    * Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer (affiliate link)

    * B Lab Global Site

    * Stephen Bebis | LinkedIn

    * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvZW1wbG95ZWVzLWN1c3RvbWVycy1kaWZmZXJlbnQtd29ybGQv&feed-...

    • 39 min
    No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)

    No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)

    You’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pounded the search giant for its mistakes, leading CEO Sundar Pichai to call the tool’s responses “completely unacceptable.” As entertaining as it might be for some folks, though, to watch Google get pummeled, there’s a larger story that we seem to be missing. The Gemini debacle highlights serious lessons about artificial intelligence that matter to your business, too.

    What are those lessons from Google’s Gemini launch kerfuffle that no one is talking about? Why do they matter for you, your brand, your business, and your career? And how do you make sure you can put those lessons to work? That’s what this episode of the Thinks Out Loud podcast is all about.

    Want to learn more? Here are the show notes for you.

    No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) Headlines and Show Notes

    Show Notes and Links



    * Google pauses Gemini’s ability to generate AI images of people after diversity errors – The Verge

    * Google CEO Sundar Pichai calls AI tool’s responses ‘completely unacceptable’ | Semafor

    * What happened with Gemini image generation

    * Google Gemini AI: Black Nazis? A woman pope? Just the start of its AI problem. – Vox

    * Why Google’s ‘woke’ AI problem won’t be an easy fix

    * Nick Bostrom – Wikipedia

    * Instrumental convergence – Wikipedia (Includes “the paperclip problem”)

    * Chart: How Much of the Internet Consists of Porn? | Statista

    * Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents

    • 26 min
    Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)

    Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)

    I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bullish about Microsoft and Amazon and OpenAI. But here’s the thing. We’re in the early days of generative AI in practice. Yes, it’s getting used every day. At the same time, I’d challenge most people to name 10 great products that depend solely on generative AI, let alone 10 great companies that that do.

    Yes, we’re seeing gen AI features incorporated into existing great products. We’re also seeing great technology that might someday morph into a great product. It’s just that great technology isn’t the same thing as a great product. Google achieved its dominant position not only because they offered terrific search results that worked well for searchers. It’s also because they had a great way to monetize those results that worked well for searchers, advertisers, and everyone else in the value chain. That’s what a great product does. It works. And it pays. For itself.

    What we’re seeing instead at the moment is a gold rush. And, as you know, the winners in a gold rush aren’t the people mining for gold. It’s the people selling picks and shovels. Who are those people today? Big Tech companies like Google and Microsoft and Amazon. And aspiring members of Big Tech like OpenAI and Adobe and Salesforce.

    The trick for you is to ensure you’re able to connect with your customers whether or not AI helps you find gold. And that’s what this episode of Thinks Out Loud is all about.

    Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414) Headlines and Show Notes

    Show Notes and Links



    * OpenAI Develops Web Search Product in Challenge to Google — The Information

    * Video generation models as world simulators

    * Introducing Gemini 1.5, Google’s next-generation AI model

    * ChatGPT bug causes chaos as AI generates nonsensical responses – Dexerto

    * Reddit – “Ah the classic super buff native american and Indian couple from 1820 germany”

    * Reddit – “excuse me but what the actual fu-“

    * Reddit – “Yo, Gpt4 just went full hallucination mode on me, hasn’t really every happened to me this severely since the early days of gpt3 : ChatGPT”

    * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvZ29vZ2xlLWxhY2tzLXZpc2lvbi1iaWctdGVjaC1lYXJuaW5ncy1zdGF0ZS1vZi1kaWdpdGFsLXExLTI...

    • 28 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Stuartbutler10 ,

Great job, Tim!

My favorite podcast at the moment. Definitely exercises my brain on a regular basis.

Top Podcasts In Business

The Dough
Lemonada Media
REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
The Marketing Architects
Marketing Architects
Money Rehab with Nicole Lapin
Money News Network
Most Innovative Companies
Fast Company

You Might Also Like

Gartner ThinkCast
Gartner
Social Media Marketing Talk Show
Michael Stelzner, Social Media Examiner
The Digital Marketing Podcast
Ciaran Rogers, Daniel Rowles and Louise Crossley
Shopify Masters
Shopify
Marketing School - Digital Marketing and Online Marketing Tips
iHeartPodcasts
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield