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Tim Peter Thinks

Katie Peter

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February 6, 2019

Hotelmarketing.com Spotlights Tim Peter & Associates Blog Post

February 6, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesHotel marketing news aggregator Hotelmarketing.com recently featured a blog post by Tim Peter. They highlighted his main points on the growing influence of AI in hotel ecommerce as part of their mission to bring important marketing news to those in the business.

AI represents to businesses today what the Internet represented in the late 1990’s: A green field of opportunity to reinvent how business works and how you’ll interact with customers in the coming years.

According to Tim Peter there are at least four categories where AI will impact hotels in the next few years…

Read their summary here, and be sure to look at Tim’s full post for a more in-depth description of the changes AI will make in hotel ecommerce.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

January 30, 2019

HotelExecutive.com’s Hotel Business Review Features Article by Tim Peter

January 30, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesHotel Business Review Focus, HotelExecutive.com’s collection of featured articles written by industry experts, spotlighted a piece by our own founder and president, Tim Peter. In their short bio of Tim, they describe him as,

an award-winning hospitality marketing executive with more than 20 years of experience developing successful, cutting-edge e-commerce and digital marketing programs.

In his article for Hotel Business review, he uses that experience to discuss something too often overlooked when working on how to optimize the online booking process for your guests, and that’s mobile. In fact, Tim maintains that mobile should have been at the forefront of online reservation strategies years ago:

We’re not in the year of mobile; we’re in an era of mobile, of shifting behaviors and business models alike . . . mobile internet usage passed desktop usage in October of 2016, over two full years ago.

So, Tim asks, how much money are you potentially losing from ineffective mobile platforms? Really, any answer to that question is too much, given how simple the fix may be. In this article, Tim talks SEO, content management, simplifying online payment options, and more to make sure your mobile site is as effective as it can be for gaining direct reservations. Read the full article to see what he says about getting the most out of mobile, and how to make it work for you.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

January 23, 2019

Wishpond Blog Mentions Tim Peter’s Top Ecommerce Growth Strategy

January 23, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesWishpond’s blog recently gathered top ecommerce professionals in a post designed to provide tools for marketers looking to grow their businesses online. The post listed these industry experts and their tips for online growth, including those of our founder and president Tim Peter. About being part of such a collection, Tim said this:

I am thrilled to be included among such an outstanding group of ecommerce professionals. I’m excited to see how we all drive the industry forward in 2019.

Their description comes following Tim’s remarks on the importance of a good, quick experience for customers, as well as a link to a relevant episode of his podcast. Check out our ecommerce and digital strategy podcast, Thinks Out Loud, here, and see him in Wishpond’s blog post here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

January 22, 2019

Interview with National Business Radio

January 22, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesTim Peter, founder and president of Tim Peter & Associates, will be interviewed on National Business Radio FM on Thursday morning, January 24, at 11:16AM EST. The discussion will focus on how he’s built a successful consulting firm over the last eight years, how hotels and other businesses can use digital to successfully connect with their consumers, and where digital will take business in the coming years. You can listen live at NBRFM.com.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

January 16, 2019

Tim Peter Talks Google Travel in New Duetto Whitepaper

January 16, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesDuetto recently published a whitepaper addressing the most efficient utilization of Google products for hotel marketers. With Google Travel products coming to the forefront of hotel ecommerce, Duetto Managing Editor and whitepaper author, Jason Freed, sought industry experts to talk about optimizing Google platforms for marketing, distribution, and overall profitability. We’re very excited about our president and founder Tim Peter’s inclusion in this whitepaper, alongside industry heavy-hitters such as Rob Torres, Patrick Bosworth, and others.

About the topic, Tim had this to say:

Google undoubtedly represents a clear opportunity for hotels in the short term, though the reality exists that they could represent a possible threat in the long term. In terms of opportunity, more competition is always a good thing. It forces other metasearch companies, intermediaries and OTAs to treat hotels fairly, offer better fees, and provide distinct value to guests and hoteliers alike. Of course, it’s also true that Google could end up dominating everyone over time and ultimately reduce competition in the much longer term. So, definitely an opportunity today; but also be conscious of the potential threat if they were to start gaining significant market share later on.

He continued:

When you talk about looking at Google specifically, and metasearch more generally, in terms of digital marketing vs. distribution, I’d suggest that’s a somewhat artificial distinction. The companies having the greatest success instead think in terms of the overall cost of reservation regardless of the marketing or distribution channels used. . . .The reality is that guests don’t care. We need to stop thinking in terms of channels as defined by marketing and distribution partners and focus on where we’re connecting most successfully with the guest to improve their overall experience and drive the greatest return on spend. Winning players pay attention to what’s best for your guests and what’s best for your business.

To read the rest of Tim’s comments, download the whitepaper on Duetto’s website here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: