We’re still digging out from “Snowpocalypse 2016™” here in the Northeast this weekend, Big Thinkers, so I’m going to skip the setup and take you right into this week’s list of 5 insightful travel marketing messages from the past week. Enjoy:
- Leading off, we’ve got a post that explains why, for travel marketers, content is still king. Great advice as you implement your 2016 marketing plans.
- On a highly related note is a piece from Contently’s Content Strategist blog outlines 21 content marketing predictions for 2016. While I’d already posted it in this week’s E-commerce Link Digest, it aligns well with the item above. Be sure to check ’em both out.
- Luxury Daily rounds up a new Expedia study that shows vacationers see mobile as indispensable throughout their trip. My personal favorite factoid? Most travelers—leisure and business—would rather leave home without deodorant than their phone. How their fellow travelers feel might be another matter.
- Lots of big Uber news worth paying attention to. First, according to Reuters, Uber’s pushing into public transit with new app partnership, while Quartz notes that for the first time, you can take an Uber to the Super Bowl. And finally, PSFK discusses how complementary partnerships enhance your brand with Uber executive Ethan Eismann.
- And, as we close out this week’s list, don’t miss these 5 fantastic travel marketing posts from the past week, part of our regular Hospitality Marketing Link Digest series.
If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.
You might also want to take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:
Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:
- “5 Key Facts About Mobile, Millennials, and Hotel Marketing”
- “How Safe Are Independent Hotels from Airbnb?”
- “The Big Myth About Digital Strategy.”
- “Digital Marketing Directions 2016: Key Trends Driving Your Hotel Marketing Next Year”
- “Huge List of Lessons Learned at HSMAI’s Digital Marketing Strategy Conference”
- “Are Hotel Brands Doomed?”
- “Trends in Hospitality Digital Marketing for 2016”