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7 Special Hotel Marketing Insights: Hospitality Marketing Link Digest

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7 Special Hotel Marketing Insights: Hospitality Marketing Link DigestHope you’re having a restful holiday weekend, Big Thinkers. While you’re enjoying your fun, why not take a few minutes to review these 7 special hotel marketing insights too? Enjoy:

  1. Luxury Daily brilliantly explains why “Boutique Hotels Offer Appealing Middle-Ground for Frequent Airbnb Travelers,” which is a great follow up to this piece that asked “How Safe Are Independent Hotels from Airbnb?”
  2. On a similar, but more cautionary note, Tnooz looks at disruption in more detail, reporting “Hotels Warned over Startups That Will Peel Away Their Dominance.”
  3. Leonardo’s blog offers this series of “Strategies to Stand Out During the Travel Shopping Journey” that you might want to take a look at when you have a moment.
  4. We collected a great set of “6 Super Summer Hotel Marketing and Distribution Tips” for you as well.
  5. SiteMinder highlights “Social Media Marketing: 3 Great Examples of Hotels Getting It Right.”
  6. Given the importance of personalization these days, you’ll probably want to review this post that shows why “Personalization Starts With a Person.”
  7. And, finally, you won’t want to miss these “6 Spectacular Hospitality Marketing Insights: The Top Travel Marketing Posts of May, 2016.” A great way to close out this look at 7 special hotel marketing insights.

If you’re looking to learn even more about how changing guest behavior shapes hospitality marketing, e-commerce, and distribution, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to take a moment to review the slides from my recent seminar, “Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year” here:

Finally, you will definitely want to check out some of our past coverage of the mobile, local, social web and how to make it work for your hotel, including:

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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