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Tim Peter Thinks

Tim Peter

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April 2, 2006

Are we getting ready to party like it’s 1999 again?

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Newsweek has decided to put Web 2.0 on its cover this week. Is it just me, or does the irrational exuberance of a few years back seem like it’s just around the corner again? I’m as keen to see a return to fun and excitement on the Web as anyone. I just worry that we’re about to see a whole bunch of folks repeat the mistakes of the past. At least this time, it seems that a number of folks are thinking through how to make money on the deal, instead of this “selling a dollar for 90 cents and make it up on volume” silliness we all dealt with the first time through. Tim Leberecht (who I’ve just started reading, thanks to Technorati), has a viewpoint on this, too, recapping the recent thoughts here about whether Web 2.0 can live up to its hype. Check it out. It’s worth the read.

Tim Peter

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April 2, 2006

The two most exciting words in the English language…

April 2, 2006 | By | No Comments

Play ball!

Thank God baseball is back. White Sox-Indians tonight, and the Mets (God love ’em), tomorrow afternoon. Now if Barry Bonds would just strain a hammy or something before he has a chance to assault Ruth and Aaron’s records this season, much as he’s assaulted the integrity of the game, I’ll be even happier. Though, to be fair, he simply took advantage of a weak leadership within the league and a union run amok.

I’m reading Jeff Pearlman’s “The Bad Guys Won” right now. Fun stuff. Brings back many, many memories of the glory days. This new group of players doesn’t seem to have as many characters (though Delgado probably would have fit in), but they look like they might finally be able to give the Braves a run. Ahh… the joys of April. As the Green Day song goes, “wake me up when September ends.”

Tim Peter

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April 1, 2006

Clever way of measuring awareness of offline marketing online

April 1, 2006 | By | No Comments

I ran across this post on Fast Company this afternoon. Clever, actually. My favorite line is the part where they say, “In this case, advertising is trumping engineering in creating value.” That’s a bunch of hooey, though I think it’s a great example of strong advertising and marketing creating demand, at least for their tchotchke. The thing that I think is most interesting about the eBay Index, as Fast Company calls it, is its value as a metric of awareness. Clever, clever marketing idea, and an innovative way to build buzz around your product. Seth Godin would be proud (or better yet, read Trout and Ries. You’ll get more from it.)

Tim Peter

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March 23, 2006

Content in a Web 2.0 world…

March 23, 2006 | By | No Comments

OK, I know I vanished again for a bit. I’ve been doing quite a bit of traveling and speaking at a number of conferences within my industry. More on that in the next few days. Today, though, just a quickie. I’ve pretty much admired Richard MacManus since I started doing this. He has a great piece on microcontent and its place in the future of the Web. As e-commerce increasingly relies on evolving distribution models, a company’s ability to represent its brand effectively across channels increasingly controlled by consumers may separate the long-term winners from the losers. Some argue that search marketing doesn’t allow a brand to represent itself most effectively. I’m betting that the folks who manage to figure out microcontent most effectively will create strong brands regardless of the distribution channel customers use to find those brands.

Cool stuff, Richard. Keep it up.

Tim Peter

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February 26, 2006

MeCommerce – an e-commerce model that depends on me. And you.

February 26, 2006 | By | No Comments

Back when I (almost) made a living playing music, my friends and I used to riff on the idea that people who showed up early to concerts ought to get to sit in with the band. We figured it was only fair, given the first-come, first-served ticketing approach used by clubs and concert promoters. Of course, we’d laugh ourselves silly at the notion that you could sit in with David Bowie, bumping Carmine Rojas or Earl Slick from the show (this was the 80’s, after all), solely because we’d made it to the stage before they had.

Fast forward a couple of decades, and that notion is rapidly becoming a business model. I really need to pay more attention to my bad ideas. I could be running Yahoo by now, I think.

Actually, I think that Bradley, with some clarification, is right. The beauty of Web 2.0 as a paradigm is that the inmates are running the asylum and generally do a better job of it than the previous keepers did (does anyone remember Pathfinder or Boo.com?). Engaging your customers in the creation process helps drive loyalty, because your customers now have a vested interest in the process itself. Ebay probably has done a better job than anyone in this regard and they’re not anything close to a Web 2.0 environment (though might have influenced its direction more than anyone’s willing to admit). Stay tuned. As ever, where we’re going is infinitely more interesting as we get closer to it. Earl and Carmine may not have had to worry about their jobs, but in this model, he who gets there first may indeed get to play in the band.

Credit where due, I wouldn’t have run across this without Richard MacManus’ weekly roundup of media and Web 2.0 content. Thanks, Richard.