Some notes on some trends (Small Business E-commerce Link Digest – August 13, 2010)
Seth Godin has a great post today looking at how trends – not events – change business. So, I thought it would make sense to look at some trends that are changing businesses today. Here’s what’s out there:
- One trend that’s changed many businesses is the use of a company blog. And Mashable has a list of 15 excellent corporate blogs you can learn from to make your blog better. Don’t have a blog? Then check out the thinks series, “How to Build Your Small Business Blog” here.
- Social media certainly seems like a trend whose time has come. For instance, Facebook – with its half-a-billion members – expects almost $1.3 billion in ad sales this year. That’s billion, with a “B”. But social is a double-edged sword for many businesses as customers increasingly use social to bash brands (often, deservedly). Fortunately, Mashable also has great tips for how to deal with complaints on Twitter.
- Andy Beal on Marketing Pilgrim offers the top 10 infographics every marketer should bookmark detailing a number of trends, including mobile and social.
- And, finally, for a trend we’ve asked about, too, check out Pete Blackshaw’s thoughts on whether you should get rid of your website.
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