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We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291)

What should your marketing team do in a recession: Woman shopping on tablet

We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291) — Headlines and Show Notes

Well, the news we’re all been looking for is finally here: We’re officially in a recession. That of course is on top of the existing bad news about the global pandemic, social unrest, and a contentious political environment in the US — as well as many other places around the world. So, what should your marketing team do?

The good news is that there are a number of things you and your team can do. And they all start with the simplest of tasks: listening. This episode of Thinks Out Loud looks at how you and your team can listen to your customers more effectively, why that’s so important when we’re in a recession, and what will happen if you don’t do the right things with that information.

Want to learn more? Here are the show notes for you:

Relevant Links — We’re in a Recession. What Should Your Marketing Team Do? (Thinks Out Loud Episode 291)

Thinks Out Loud is sponsored by SoloSegment: SoloSegment increases large-enterprise, B2B website conversion with easy-to-install software that automatically connects website visitors to the content they need to see to achieve their goals. SoloSegment does this using anonymous data and machine learning ensuring privacy compliance, addressing the many anonymous visitors, and improving the efficiency of marketing teams. Visit

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Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 17m 22s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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