Are you sure brand awareness isn't a goal? Really? June 2, 2009 Tim Peter analytics, E-commerce Brand awareness may not make a good goal. Here's what does. View Full Post
Should Google's antitrust woes worry you? May 27, 2009 Tim Peter E-commerce The Google antitrust investigation looks like it's heating up. Should you care? thinks takes a look. View Full Post
What A/B testing, P.F. Chang's, a really good CEO and the hare have in common May 20, 2009 Tim Peter E-commerce Getting better isn't a one-time event. Here's why you must work to continuously improve View Full Post
How not to run a Google AdWords campaign. Or any other. April 28, 2009 Tim Peter E-commerce Even the best companies using the right tools can screw up. A case study in how to do that. View Full Post
Does Dell's hidden discounting work? It's a mystery to me. April 27, 2009 Tim Peter E-commerce Is Dell's "mystery savings" promotion the silver bullet we've all been looking for? thinks is on the case. View Full Post