Marketing

The music choices brands - and bands - make kill me. Ohio State's selection of the theme from Titanic during the halftime show of the NCAA Championship game - a…

I spent the last few weeks shopping for a new interactive agency at my day job. Throughout the process, each of the candidate agencies has talked about their capabilities addressing…

Am I the only one who appreciated the irony of Ohio State's marching band playing the theme from "Titanic" during halftime of tonight's game? When you're sinking, you might think…

Nick Rice has graciously hosted the latest Marketing Evolution Carnival. Lots of good stuff this time around. Check it out... Advertising Valeria Maltoni presents Where’s the Benefit to me? posted…

Seth Godin posted this the other day. Brilliant way for building traffic and getting heard. Check out as many as you can and vote for those that resonate for you.