Personalized Digital Experiences – Rutgers Business School Mini-MBA™️ Digital Marketing
The Heldrich Hotel 10 Livingston Ave, New Brunswick, NJ, United StatesThe great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, customer relationship management (CRM), email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business…
Digital Marketing Directions 2020: The Key Trends Driving Your Hotel Marketing Next Year
Client Site – BostonYour customers spend their lives immersed in the social, mobile web, constantly connected but also all too often bombarded by a broad mix of messages, promotions, packages, and prices everywhere they look. OTA's, metasearch, and direct channels compete to drive bookings and brand awareness, but is it possible that they're only serving to confuse your…
Digital Transformation Workshop: Executive Management – Private Client
Client Site – New York CityThe digital space is changing all the time, constantly introducing new innovations that both boost and hinder your marketing efforts. Digital transformation is often talked about as the key to navigating those changes, but can be just as challenging to implement as the trends you're trying to follow. We'd like to change that. Digital marketing…
Digital Transformation Workshop: Sales and Marketing Leaders – Private Client
Client Site – New York CityThe digital space is changing all the time, constantly introducing new innovations that both boost and hinder your marketing efforts. Digital transformation is often talked about as the key to navigating those changes, but can be just as challenging to implement as the trends you're trying to follow. We'd like to change that. Digital marketing…
Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing
The Heldrich Hotel 10 Livingston Ave, New Brunswick, NJ, United StatesSearch Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings and managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; one that increases…