Who defines you?
Political campaigns teach amazing lessons about marketing. None, this year, is more obvious than how important it is for a brand to define itself, lest its competitors do it for…
Great promotions with bad execution equal bad promotions
Can you believe this? The huge image, offering a great deal on clearance merchandise, was not clickable in the email I received. Or on the home page of the site:…
Is your business still invisible? Why?
Successful Internet marketing strategy starts with the basics, like building a website. Here are five tips to help get a quick and inexpensive website up and running
19 words and phrases to avoid in your copy
Lake Superior State University lists phrases deserving banishment from speech and writing. It's likely your customers are starting to get turned off by these phrases, so if you want your…
Is it possible to be a good social citizen and a successful brand at the same time?
Fresh on the heels of Facebook's Beacon mess, Google's blows it with Reader. As I mentioned about a week ago, you need to be a good friend when engaging socially…