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Tim Peter

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February 2, 2015

10 Must-Read Marketing and E-Commerce Missives: The Top Posts from January

February 2, 2015 | By | No Comments

Woman shopping e-commerce missivesIt’s time once again, Big Thinkers, to round-up the top posts from the past month and see what you all read, liked, and shared. Without further ado, here are 10 must-read marketing and e-commerce missives: the top posts from January. Enjoy:

  1. By far, the biggest post last month was Episode 104 of the weekly e-commerce and digital marketing podcast, Thinks Out Loud. This one covered the “15 Key Mobile and E-commerce Trends to Prep You for 2015.” Good stuff. You should check it out when you get a chance.
  2. The E-commerce Link Digest series was huge in January. The first one of the year, “5 Key E-commerce Ideas to Kick Off the New Year Right” took the #2 spot on this month’s list. But these “8 E-commerce and Mobile Marketing Must-Reads” and these “7 Magical Mobile Marketing and E-commerce Picks” fell just outside the top 12 and are worth a look, too.
  3. Because I did a full year round-up (“14 Key Concepts for Next Year: The Top Posts of 2014,” which you can read right here), there was no “Top Posts of December” list. Which is why you really want to go back and take a look at this post that promised—and delivered—proof that mobile drives purchases.
  4. At #4, we’ve got this really popular post that asks, “Are You Still Making This Major Email Marketing Mistake?”
  5. Another hugely popular post asked “How Big Will E-commerce Be in 2015?” Spoiler alert: Real big. But read the whole post when you get a moment to see why it matters and what you can do about it for your business.
  6. Is there something inherently popular about headlines formatted as questions? Do you know why that makes them so popular? Do you want me to stop asking questions and talk about the next post? OK. Then check out “What’s Up With Google’s Latest Mobile Wallet Move?” And while we’re on the topic of mobile payments and e-commerce, take a look at this post that explains “What Amazon’s Mobile Wallet Failure Can Teach You.”
  7. Continuing the mobile commerce thread, the post that comes in at #7 uncovers “Why Mobile Changes Everything—and Nothing At All.” Really good stuff.
  8. A pair of Thinks Out Loud episodes come in back-to-back at #8 and #9. The first is Episode 105, “The Future of Mobile Commerce Starts Now,” which is pretty much exactly what it says on the tin.
  9. “The State of E-commerce 2015,” Episode 107 of Thinks Out Loud, isn’t just the 9th most popular post of the last month; it’s also a personal favorite and a strong recap of where e-commerce is headed over the next 12 months.
  10. Finally, take a moment to check out this post that uncovers “The Big Secret About E-commerce.” I think you’ll be glad you did.

I know, I know. You still want more, don’t you? Well, be sure to check out collections of prior months’ top posts like 10 Exceptional Marketing and E-commerce Essays: The Top Posts from November, these “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October” and “8 Crucial Marketing and E-commerce Posts: The Top Posts from September”, as well as the ongoing the E-commerce Link Digest series. They’re all worth your time and will help you improve your overall e-commerce and digital marketing results next year.

And if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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January 30, 2015

7+ Super E-commerce and Mobile Must-Reads to Enjoy Before the Big Game: E-commerce Link Digest

January 30, 2015 | By | No Comments

Super e-commerce and mobile marketing must readsWell, Big Thinkers, it’s Big Football Weekend™ here in the States, our unofficial national holiday when we take a moment to reflect on what we truly cherish… eating hot wings, drinking beer, and watching ridiculously large athletic men bash the bejeezus out of one another while chasing an (under-inflated) football around the field. All that—plus the best commercials of the year!

So, before you settle in to your Barcolounger to bask in the fun, take a few minutes to enjoy these 7+ super e-commerce and mobile must-reads. Then bring on the game!

  1. MarketingProfs explains what consumers dislike about mobile email, which pairs nicely with a post from the other day that asked if you are still making this major email marketing mistake.
  2. Google is definitely working to figure out its place in the evolving mobile ecosystem. Apparently, they’ve lost 1.6% search share (month over month), to Yahoo. Then Google took a big hit on its quarterly earnings, at least in part due to the growth of mobile and customers’ use of apps to find what they’re looking for. By contrast, Facebook had a boffo 4th quarter; Quartz thinks data—especially on mobile—is the magic ingredient in Facebook’s revenue growth. To help make sense of what’s happening in the space, I took apart what Apple, Google, and Facebook’s earnings can teach us about mobile marketing and e-commerce. You should check it out. I think you’ll like what you see.
  3. While we’re on the topic of Google, Search Engine Land has a great piece on how to dissect your organic traffic by intent & funnel it into sales. They also shared data from RKG that shows Google’s Price Listing Ads (PLA’s) drove 56% of non-brand Google AdWords clicks in Q4. Clearly, that’s huge. Which makes their look at dissecting organic traffic all the more important now, doesn’t it?
  4. In one last bit of Google news, Search Engine Land reports that the search giant’s mobile search descriptions now say if you’re blocking Google. Again, I think this represents another place where Google’s looking to improve customers’ overall mobile search experience—and, by extension, keep customers from using anything else to search.
  5. Switching gears, eMarketer poses a great question: Does mobile help marketers gain customer loyalty? Roughly, yes, at least if you do it right. Of course, part of “doing it right” assumes you understand how your customers use mobile in their lives every day. To help, you might want to check out this look at why mobile changes everything—and nothing at all. Good stuff.
  6. Building on that thought, The Future of Commerce blog rounds-up the best of NRF 2015, noting that, for retailers, data mining is a slam dunk. As noted above with Facebook and mobile above, your data provides a huge competitive advantage, something I talked about at length in a recent Travel Tuesday post, though it applies equally across industries. Check it out when you get a moment.
  7. The latest episode of Thinks Out Loud, our weekly marketing and e-commerce podcast, says mobile e-commerce goes back to the future. Among other topics, it explores the wide-open world of e-commerce in an increasingly mobile world such as Amazon Amazon dropping its mobile wallet offering and how mobile apps and sites may actually work together. Great stuff, well-worth your time.

Well, that ought to get you through until kickoff on Sunday. Hope you have a great weekend, and that your favorite team, whomever it might be, wins (For the record, I’m a Giants fan and have no horse in this race).

Like this list? Then make sure to check out this round-up of 7+ Marvelous Mobile E-commerce Posts: E-commerce Link Digest, these 7 Magical Mobile Marketing and E-commerce Picks, and the rest of our E-commerce Link Digest series. Plus don’t miss the top posts of 2014 right here.

And, if you want to learn even more about how customers changing behavior shapes e-commerce and marketing, be sure an register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

And, finally, you might want to take a look at some of our past coverage of the e-commerce, mobile commerce, and digital marketing overall, including:

Tim Peter

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December 21, 2014

7 Brilliant Insights into Mobile Travel E-commerce: Hospitality Marketing Link Digest

December 21, 2014 | By | No Comments

Mobile travel e-commerce insightsI know, I know. You’re heading into a short holiday week and your time is at a premium. That’s where the Hospitality Marketing Link Digests — and our overall E-commerce Link Digest series — can help you. For instance, today we’ve got a quick round-up of 7 brilliant insights into mobile travel e-commerce, designed to help you learn what you need with a minimum of fuss. Enjoy:

  1. Leonardo offers a look at what you need to know about hotel marketing in 2015 and concludes it will be big, bold, and visual. Since I was proud to be part of their expert panel, it shouldn’t surprise you that I agree.
  2. Another huge trend is the further blurring of the line between hotel marketing and distribution. Bing has updated its search results on desktop and mobile, which includes the addition of a hotel booking feature. Expect to see more players (Google, Yahoo, Expedia, Booking.com, etc.) make moves in this direction in 2015.
  3. Skift offers a round-up of what top travel CEOs say about mobile booking habits. First on the list? OpenTable CEO Matthew Roberts predicts that payments will play a huge role going forward. I’m pretty confident that digital wallets represent a cornerstone 2015 travel e-commerce trend (and a huge e-commerce trend, generally).
  4. You could add the rise of digital wallets to this list of the 4 signs that hotel marketing’s future is mobile.
  5. And to help you adapt to the your guests’ mobile future, Tnooz has an excellent infographic showing how brands can connect with modern mobile travelers.
  6. Speaking of brands, Hotel News Now asks whether IHG’s purchase of Kimpton will start a consolidation push? According to Hotel News Now, the acquisition hinged in part on “…the need for brands to grow their global distribution. That can prove challenging for smaller companies such as Kimpton, which faced the challenge of stepping up the financial commitment for the infrastructure that a global platform requires.” And, obviously, the rise of mobile travel plays a role in driving that infrastructure commitment. I’ll have more on this later this week, but, don’t assume getting acquired is your only option.
  7. Finally, Hotel Marketing links to a whitepaper that outlines user experience best practices for mobile travel sites. Good stuff and well worth the read.

If 7 brilliant insights simply aren’t enough for you, be sure to check out these 7 Remarkable Posts about Mobile Marketing in Travel and these 6 Great Posts About 2015’s Top Travel Marketing Trends, too. You might want to review the recap of our 6 Top Travel Marketing Posts from November, too.

Interested in learning even more about the future of hospitality e-commerce and marketing via the social, local, mobile web? You should register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” Developed specifically for hotel and resort marketers, the lessons can help your business adapt to the changing guest environment. You can get your free copy of the report here.

And take a moment to review the slides from my recent webinar, “Digital Marketing Directions 2015: Three Key Trends Driving Your Hotel Marketing Next Year” here:


(And, yes… you can hire me to speak at your next event, too).

Finally, you might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

Tim Peter

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December 10, 2014

Why Mobile Commerce Will Win – Thinks Out Loud Episode 102

December 10, 2014 | By | No Comments

Mobile commerce will win

Why Mobile Commerce Will Win – Headlines and Show Notes

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

Contact information for the podcast: podcast@timpeter.com

Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 14s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

Tim Peter

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November 16, 2014

Search, Mobile, and Responsive Design: MediaShower Interviews Tim Peter

November 16, 2014 | By | No Comments

Tim Peter Digital Marketing DirectionsMediaShower recently interviewed our own Tim Peter about the growth of the mobile web, responsive design, and its overall impact on customer behavior. Here’s an excerpt:

Which do you prefer, a totally different mobile site or a responsive design?

Typically a responsive site will provide the most bang for the buck for most businesses. Yes, there are exceptions, but responsive sites generally rank better for SEO, as they tend to have more content and are updated more frequently, which Google tends to like. They’re also usually easier to update since they’re not managed separately. They also generally cost less in the longer term.

For instance, every time you update content on your main site, you’d typically need to update that separately on a standalone mobile site, increasing time-to-market and cost. On a responsive site, the content usually appears automatically once created. Finally, responsive sites can usually work, or be made to work, across multiple devices more easily.

You really need to think about how many content updates you tend to make in a given period, whether there’s a specific goal for mobile users that’s different from desktop users and when you plan your next overall redesign. In some cases, a standalone site might be a better option. But failing that, look towards a responsive site to give you the best return on your spend.

I don’t know about you, maybe it’s my age, but I don’t like responsive sites; I’d rather look at the desktop version or a minimized version. What are you advising your clients to do with mobile?

I’d argue that’s more a function of a poorly designed responsive site than of your age. A well-designed responsive site responds not simply to the device but more fully to the needs of the customer in a given context.

For example, a well-designed responsive site puts key information like your business’s address, phone number or directions clearly visible at the top of the page where customers holding a phone in their hands might actually want to see them. The simple fact is that mobile is becoming the primary use case for customers, not a secondary one.

Think clearly about when and where your customers will access your site and what they’ll want to know or do. A customer sitting on her couch at home holding a mobile phone has very different needs from one running through an airport or sitting in a parking lot, waiting to pick up her daughter from soccer practice. A truly well-designed responsive site will make it easy for each of those customers to accomplish her goals.”

You can read the whole interview here.

If you’d like to learn more about these topics, check out this list of “8 Crucial Marketing and E-commerce Posts: The Top Posts from September” and “9 Must-Read Marketing and E-commerce Gems: The Top Posts from October.”

And if you’re interested in learning even more about how customers changing behavior shapes e-commerce and marketing, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

Plus, don’t miss these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might also want to check out some of our past coverage of the mobile, local, social web and how to make it work for your business, including: