Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"1a5e9ced31bf494d2c26ffe4ae9941ca","s":"c07b3a6f296f4c45"}