When you think about your biggest competitors, how often do you include companies like Amazon, Google, Facebook, Apple, or Microsoft? You should. These digital giants — the Frightful Five — set the standard for what your customers expect, whether you work in B2C or B2B. How many times have you had a seamless experience with Amazon, Uber, or Airbnb and asked, “Why can’t everything be this way?” Your customers do that every day. They carry the internet in their pocket. And that shapes the way they see the world — and how they think about your company.
Many companies are struggling with the concept of “digital transformation,” learning to adapt to a world they didn’t make. But the Frightful Five — as well as an array of equally significant new entrants — don’t have a digital transformation problem. They’ve grown up in a world that was always digital.
So have we….And here’s a secret we’ve learned
Digital transformation is
It’s not about technology or tools. It’s about how you connect with customers and engage your employees to deliver faster, cheaper, better. It’s about how you integrate and disintegrate value chains. It’s about how you rethink your business strategy from the ground-up.
Whether you think in terms of time-to-market, customer-centricity, or just plain old efficiency and effectiveness, these are core goals for many businesses today. We live in an era of accelerated change in business and increasing demands from customers and leadership to help your customers accomplish their goals. Right now. Because you can’t achieve your objectives if your customers can’t achieve theirs.
Our team has grown up in this digital environment, having spent more than two decades helping businesses like yours work through their digital transformation challenges, migrate to “Internet time,” improve time-to-market and drive overall effectiveness. Here’s how we can help you get there too:
Business Strategy / Digital
Business strategy and digital transformation go hand-in-hand. What are your goals for your organization? Where are you relative to achieving those goals? What prevents you from closing the gap? And what’s your plan to eliminate those gaps? Whether you’re part of the Fortune 500 or a family-run enterprise looking to compete, we can help. Our strategic consulting framework helps you assess your market opportunities and risks — and provides a plan you can put in practice to transform your business quickly and effectively. Call or contact us today and let’s talk about what we can do for your business.
Delivering business results in a fast-paced environment depends on having the right people, processes, and platforms to support your goals. How effective is your digital marketing team? What stands in the way of your team’s success? Do they have access to the tools and techniques used by market leaders to deliver the greatest return on your investment? It’s not just a question of budget. It’s spending that budget wisely. Let us take a look. Our team applies years of real-world, hands-on experience to determine what’s working, what isn’t, and what you can do to improve the business results your marketing produces .
RightSource RFP Development
& Vendor Selection
Your websites and mobile apps usually represent the first and deepest interaction with your brand among customers and employees alike. But in the “IT light” environments favored so often today, where do you find the right resources to design, develop, and maintain your web presence? Tim Peter & Associates offers its proprietary RightSource RFP Development and Vendor Selection process, built from years of experience identifying and contracting agencies, web development and mobile technology providers. Talk to us about how we can help you find the right vendor to tell your brand’s story online and make your customer’s first experience the right one.
Technical Project Consulting
& Project Management Services
Tim Peter & Associates uses a “custom-tailored team” approach, allowing us to apply the right resources to each client’s specific needs. Our “virtual team” includes talented project managers and IT professionals well-versed in both “Waterfall” and Agile project methodologies, available to assist with project initiation, requirements gathering, and ongoing project management.
No matter what you may hear, relevant experience matters. Your customers and your competition challenge you to continually deliver an outstanding experience, faster, cheaper, and better, time and again. It’s not enough to know about e-commerce and Internet marketing generally. You want someone who has applied that knowledge to solve the same challenges you face. Our team has helped clients across a variety of industries, including:
- Hospitality, travel, and tourism
- Financial services
- Technology, software development, and SaaS providers
- Real estate
- Retail & consumer goods
- Luxury products & services
- Franchisors and franchisees
- Higher education
The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410)
Scott Cohen of InboxArmy knows email marketing inside and out. Scott started as a copywriter…
Interested in finding out how we can help you?
Clients have praised our “insightful leadership” and “concise strategic thinking” in digital marketing and e-commerce for years. Do you need help with your company’s digital transformation? Are you looking to adapt your strategy to changing customer and market conditions? Call or contact us today and let’s talk about what we can do for your business.