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Tim Peter Thinks

Interested in the latest news about Tim Peter & Associates? This section rounds-up press mentions of Tim and the team.

Katie Peter

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August 7, 2019

HotelMarketing.com Features Tim Peter’s Views on Mobile Booking

August 7, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesHotelmarketing.com, the news aggregator for hotel marketers, featured a recent post from our founder and president Tim Peter on the topic of mobile booking. In his post, Tim has this to say:

We’ve clearly entered “the Era of Mobile.” Mobile represents a large and growing segment of your site visitors. And guests expect a quality, seamless, and, yes, hospitable experience when researching on mobile. They’re not going to book your property directly on mobile until and unless you can satisfy their needs there.

To help you provide that experience, Tim explains how effective SEO, site content, and analytics, among other things, can help. See the feature on Hotelmarketing.com here, and make sure you visit Tim Peter’s post to find out how to drive direct mobile bookings.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

April 3, 2019

Tim Peter Appears in new Tech Trends Ebook

April 3, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesCustomer data platform ARM Treasure Data has released an ebook this week on technology trends and the way they will impact the future of marketing. Early in the book they talk to our founder and president Tim Peter about something most businesses seem to have trouble with: effective use of data. The ebook focuses on data as the foundation of marketing technology and speaks to multiple experts on its use. Tim Peter addresses the importance of personalization:

The biggest challenge I’ve seen is that marketers struggle connecting their data directly to customer actions. Too many personalization platforms rely on rules-based engines or underpowered analysis tools that require you to first understand (or, worse, guess) what’s important to customers before you can apply it to gain useful insights.

He goes on to explain how and why you should work on improving this, which you can find in ARM Treasure Data’s ebook here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

March 27, 2019

Rutgers Business School Executive Education Gets Tim Peter’s Insights on Successful Social Media Marketing

March 27, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesRutgers Business School Executive Education offers a Mini-MBA™ program in Social Media Marketing, including our founder Tim Peter as an instructor. Recently, the folks at Rutgers Business School Exec Ed spoke to him and other faculty members from this program for their takes on optimal social media use for your business.

[E]ngaging with customers on social media has entered a new age of pinpoint personalization that creates many new opportunities for brands, products and services. We asked 8 members of our Rutgers Mini MBA™: Social Media Marketing certificate program faculty to share their insights and advice for creating amazing and engaging experiences on social media!

For his part, Tim talked about the role AI plays and how to perfect your content plan and your larger social marketing strategy. Watch his interview here, and view the rest of Rutgers’ article here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

March 13, 2019

Tim Peter Talks Digital Trends on Legal Nurse Podcast

March 13, 2019 | By | No Comments

Pat Iyer, legal nurse consultant and host of Legal Nurse Podcast, invited Tim Peter onto the podcast to talk about digital trends and how to keep up with them in her field. Here’s what Iyer had to say before listeners begin the podcast:

Tim is an expert in digital transformation, customer experience and marketing strategy. His recent efforts include helping clients develop detailed content strategies and improved onsite customer service offerings.

They talked finding focus, website visibility, search engine optimization, and more. Check out the episode here.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Katie Peter

By

March 6, 2019

Tim Peter to Keynote at Rainmaker Optimize 2019

March 6, 2019 | By | No Comments

Tim Peter, president and founder of Tim Peter & AssociatesThe Rainmaker Optimize conference is just next week, and our founder and president Tim Peter will be presenting the keynote address on the final day of the event. His talk, “Distribution Strategy Directions: The Key Trends Shaping Distribution in 2019 – and Beyond,” aims to address trends you should know before reshaping your distribution strategy. Rainmaker’s program schedule says this about his part in the event:

Hotel distribution continues to evolve. But what are the key trends that drive your hotel’s distribution strategy? In this enlightening and entertaining discussion, Tim Peter will highlight the trends shaping our industry today. And help you formulate a plan that will make your distribution strategy deliver for your hotel.

Find out more about Optimize here, and check our events page for more information.


If you’re looking to learn even more about how changing customer behavior will shape your marketing going forward, be sure to register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: