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Digital Marketing Directions 2016: The Key Trends Driving Your Hotel Marketing Next Year

HSMAI DC Chapter Washington, DC, United States

Your customers spend their lives immersed in the social, mobile web, constantly connected but also all too often bombarded by a broad mix of messages, promotions, packages, and prices everywhere they look. OTA's, metasearch, and direct channels compete to drive bookings and brand awareness, but is it possible that they're only serving to confuse your…

HSMAI Digital Marketing Strategy Conference Breakout Session: Data: The Crown Jewels—Maximizing Data to Put Personalization to Work for Your Property

New York Marriott Marquis 1535 Broadway, New York, NY, United States

Tim Peter, President of Tim Peter & Associates, will speak at the 2016 HSMAI Digital Marketing Strategy Conference about the importance of personalization to your hotel marketing efforts. Providing personalized experiences for your guests throughout their journey can drive increased satisfaction for them and increased profits for you. But if you're just getting started with…

HSMAI 2019 Digital Marketing Trends

HYATT Centric Arlington, Arlington, VA 1325 Wilson Blvd., Arlington, VA, United States

Tracking trends is one of the best ways to stay informed and aware in the industry, and becomes more important every year as technology and expectations grow and change. 2019 is certainly no exception, so Tim Peter is heading out to HSMAI’s DC chapter to talk about trends in digital marketing for this coming year.  As…

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