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June 2020

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

June 8, 2020 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings and managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; one that increases sales, leads and your business – then learn how to measure your success in these efforts! Key Takeaways: Rank for the right keywords Measure the…

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Personalized Digital Experiences – Rutgers Business School Mini-MBA™️ Digital Marketing

June 11, 2020 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, customer relationship management (CRM), email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module explores each of these topics and how you can apply them to make your digital marketing dollars work more effectively. Part of…

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