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March 2019

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

March 25 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings and managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; one that increases sales, leads and your business – then learn how to measure your success in these efforts! Key Takeaways: Rank for the right keywords Measure the…

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Personalized Digital Experiences – Rutgers Business School Mini-MBA™: Digital Marketing

March 28 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, customer relationship management (CRM), email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module explores each of these topics and how you can apply them to make your digital marketing dollars work more effectively. Part of…

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April 2019

Social Media Integration—Rutgers Mini-MBA™: Social Marketing

April 12 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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Through this program, participants will learn how to maximize social media campaigns and create effective strategies to capitalize on the growing use of social networks in reaching their customers. Key topics include: Analyzing social media marketing opportunities Exploring the behavioral and psychological factors that drive social media Understanding how to form and optimize social networks Designing effective communication strategies of social networks Implementing measurement strategies to track and measure the ROI of social media Discovering new social media technologies and…

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June 2019

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

June 3 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
+ Google Map

Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings and managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; one that increases sales, leads and your business – then learn how to measure your success in these efforts! Key Takeaways: Rank for the right keywords Measure the…

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Personalized Digital Experiences – Rutgers Business School Mini-MBA™️ Digital Marketing

June 6 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
+ Google Map

The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, customer relationship management (CRM), email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module explores each of these topics and how you can apply them to make your digital marketing dollars work more effectively. Part of…

Find out more »
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