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October 2019

Digital Marketing Directions 2020: The Key Trends Driving Your Hotel Marketing Next Year

October 23 @ 8:00 am - 5:00 pm
Client Site – Boston

Your customers spend their lives immersed in the social, mobile web, constantly connected but also all too often bombarded by a broad mix of messages, promotions, packages, and prices everywhere they look. OTA's, metasearch, and direct channels compete to drive bookings and brand awareness, but is it possible that they're only serving to confuse your guests? Professional keynote speaker Tim Peter of Tim Peter & Associates presents the key trends shaping guest behavior this year and next — and how…

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November 2019

Digital Transformation Workshop: Executive Management – Private Client

November 7 @ 8:00 am - 5:00 pm
Client Site – New York City

The digital space is changing all the time, constantly introducing new innovations that both boost and hinder your marketing efforts. Digital transformation is often talked about as the key to navigating those changes, but can be just as challenging to implement as the trends you're trying to follow. We'd like to change that. Digital marketing and strategy expert Tim Peter leads a hands-on workshop for executive management to help you develop the right strategy and tactics necessary to anticipate, analyze,…

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Digital Transformation Workshop: Sales and Marketing Leaders – Private Client

November 13 @ 8:00 am - 5:00 pm
Client Site – New York City

The digital space is changing all the time, constantly introducing new innovations that both boost and hinder your marketing efforts. Digital transformation is often talked about as the key to navigating those changes, but can be just as challenging to implement as the trends you're trying to follow. We'd like to change that. Digital marketing and strategy expert Tim Peter leads a hands-on workshop for sales and marketing leaders to help you develop the right strategy and tactics necessary to…

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December 2019

Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

December 9 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings and managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; one that increases sales, leads and your business – then learn how to measure your success in these efforts! Key Takeaways: Rank for the right keywords Measure the…

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Personalized Digital Experiences – Rutgers Business School Mini-MBA™️ Digital Marketing

December 12 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, customer relationship management (CRM), email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module explores each of these topics and how you can apply them to make your digital marketing dollars work more effectively. Part of…

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