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January 2019

HSMAI Digital Marketing Strategy Conference Breakout Session: Making Your Integrated Marketing Work: Trends and Tools to Maximize Results

January 23 @ 2:30 pm - 3:15 pm
New York Marriott Marquis, 1535 Broadway
New York,NY10036United States
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Your guests don't rely on only one channel when making their booking decisions. And integrating your advertising, public relations, and digital marketing — designing them to ensure that all messaging and communications strategies are consistent across all channels and are centered on your customer's needs — is no small feat. But when done successfully, integrated marketing creates a seamless, welcoming experience for guests to interact with the hotel/brand/enterprise. The panel, including Adrian Awards winners in the integrated marketing category, will…

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March 2019

Rainmaker Optimize 2019: Distribution Strategy Directions: The Key Trends Shaping Distribution in 2019 – and Beyond

March 13 @ 9:15 am - 10:00 am
Pasea Hotel & Spa, 21080 Pacific Coast Highway
Huntington Beach,CA92648United States
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Hotel distribution continues to evolve. But what are the key trends that drive your hotel's distribution strategy? In this enlightening and entertaining discussion, Tim Peter will highlight the trends shaping our industry today. And help you formulate a plan that will make your distribution strategy deliver for your hotel.

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Search Engine Marketing – Rutgers Business School Mini-MBA™: Digital Marketing

March 25 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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Search Engine Marketing offers the lowest cost of marketing and provides the highest results for gaining new visitors and building your business. Learn practical techniques for growing your search engine rankings and managing a paid search ad campaign. In addition, learn how these same techniques can help you build a better website; one that increases sales, leads and your business – then learn how to measure your success in these efforts! Key Takeaways: Rank for the right keywords Measure the…

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Personalized Digital Experiences – Rutgers Business School Mini-MBA™: Digital Marketing

March 28 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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The great promise of digital marketing—putting precisely the right message in front of precisely the right customer at precisely the right time—often goes unmet. However, a number of tactics, including personalization, customer relationship management (CRM), email marketing, and retargeting, can assist you in delivering just what your customer needs and help you reach your business goals. This module explores each of these topics and how you can apply them to make your digital marketing dollars work more effectively. Part of…

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April 2019

Social Media Integration—Rutgers Mini-MBA™: Social Marketing

April 12 @ 1:00 pm - 4:30 pm
The Heldrich Hotel, 10 Livingston Ave
New Brunswick,NJ08901United States
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Through this program, participants will learn how to maximize social media campaigns and create effective strategies to capitalize on the growing use of social networks in reaching their customers. Key topics include: Analyzing social media marketing opportunities Exploring the behavioral and psychological factors that drive social media Understanding how to form and optimize social networks Designing effective communication strategies of social networks Implementing measurement strategies to track and measure the ROI of social media Discovering new social media technologies and…

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