Brand awareness is not a goal…
A friend (a brand manager for a well-known consumer products brand) and I recently got into a debate regarding appropriate goals for specific online marketing activities. He insisted that brand…
A friend (a brand manager for a well-known consumer products brand) and I recently got into a debate regarding appropriate goals for specific online marketing activities. He insisted that brand…
Towards the end of Bryan & Jeffrey Eisenberg's terrific Waiting for Your Cat to Bark? the authors note, "...these principles aren't new; they've been around, in one form or another,…