Brand awareness is not a goal…
A friend (a brand manager for a well-known consumer products brand) and I recently got into a debate regarding appropriate goals for specific online marketing activities. He insisted that brand…
Why “we suck less” is not smart marketing (or politics)…
Cingular Wireless started a new integtated marketing campaign not long ago talking about how they offer the fewest dropped calls of any company. They do a decent job with execution,…
How do your customers find you? How will they next year?
OK, so this is a couple weeks old, but it's definitely still worth mentioning. Steve Rubel recently wrote about the coolest thing I've seen in the last year. A few…
Marketers Need To Place Equal Emphasis on SEO and SEM
Marketers Need To Place Equal Emphasis on SEO and SEM
Boomers: A Web-Marketing Bonanza
Boomers: A Web-Marketing Bonanza Only a few smart Internet sites have figured out how to appeal to a large constituency with time to spend and money to burn