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Tim Peter Thinks

Tim Peter

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December 23, 2013

Happy Holidays!

December 23, 2013 | By | No Comments

Happy Holidays from Tim Peter & AssociatesHey Big Thinkers! Just a quick heads-up that things will be very quiet around here for the next couple weeks. While I may post a couple of quick items (depending on the news), I don’t have anything in the regular content queue until after January 1.

In the meantime, you might want to check out my look at the top 14 trends for 2014 as voted by you, the top 10 marketing tips of the year, its companion piece: the top 10 travel marketing tips of 2013, the 3 trends shaping hotel Internet marketing and e-commerce in 2014, and these 3 steps for digital marketing success in 2014.

I hope you all have a very healthy and happy holiday season, and a wonderful, prosperous New Year!

If you’re interested in learning more about the future of e-commerce and marketing via the social, local, mobile web, register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You might also enjoy some of our past coverage of the social, local, mobile web and what it means for your business, including:

  1. The Secrets Behind “It’s All E-commerce” for 2014
  2. The Zen of Digital Marketing Strategy
  3. 7 Steps to E-Commerce Heaven
  4. Today and Tomorrow: Mobile and The Changing Customer Journey
  5. Warning: Mobile Drives Booking Costs Up and 4 Ways to Prevent It (Travel Tuesday)
  6. Mobile Makes E-commerce Even More “Frictionless”
  7. 3 Key Trends for 2013
Tim Peter

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September 6, 2013

Tim Peter

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October 21, 2011

Marketing, merchandising and m-ployees (Small Business E-commerce Link Digest – October 21, 2011)

October 21, 2011 | By | No Comments

OK, you’ll excuse the bad pun in the headline, but there’s just too great stuff out on the ol’ Interwebs this week, Big Thinkers. How ’bout we let byegones be, well, y’know and get right to the links:

Have a great weekend, BIg Thinkers. We’ll see you back here next week.


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter & Associates helps companies from startups to the Fortune 500 use the web to reach more customers, more effectively every day. Take a look and see how we can help you.

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Tim Peter

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June 20, 2011

The First Conversion:Why Repeat Visits Matter

June 20, 2011 | By | No Comments

I mentioned a couple of weeks ago that visits may be a better leading indicator than unique visitors. Now, in my latest post for Mike Moran’s Biznology blog, I take a look at “The First Conversion: Why Repeat Visits Matter”.



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter

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March 10, 2011

Chris J. Gaddis "The Money Train" Radio Interview

March 10, 2011 | By | No Comments

I was very fortunate to appear on WIOX radio’s “The Money Train” show with host Chris J. Gaddis last week. The interview runs about 15 minutes and covers internet marketing, search engine optimization and blogging. Enjoy:



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter

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March 9, 2011

Which Google Do Your Customers Use? Which Facebook? Which Twitter?

March 9, 2011 | By | No Comments

Steve Rubel has said there isn’t just one Facebook; there are 500 million of them. Does that make it harder to talk to your customers, or easier?

I think I have one answer to the question in my latest post for Mike Moran’s Biznology blog, “Which Google Do Your Customers Use? Which Facebook? Which Twitter?”



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

Tim Peter

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September 1, 2010

Vacation

September 1, 2010 | By | No Comments

Hi all. Pardon the lighter-than-usual posting schedule.  Im taking a few days of much-needed R & R. We’ll return you to your regularly scheduled programming next week. ‘Til then, be sure and check out the archives, OK?

Tim Peter

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July 8, 2009

The graying of Facebook: Should you be worried?

July 8, 2009 | By | No Comments

graying-of-facebook-gray.png

“No one goes there anymore. It’s too popular.” – Yogi Berra

While Yogi wasn’t talking about Facebook, he may as well have been. According to research from iStrategy Labs, Facebook is losing its younger audience in favor of old folks. As you might imagine, lots of folks, young and old, have thoughts about what this means. Marshall Kirkpatrick at Read/Write Web says, “It’s not a pretty picture,” while BusinessWeek seems to think it’s no big deal, with the numbers more likely reflecting recent graduations. Meanwhile, Facebook board member and Netscape founder Marc Andreessen doesn’t seem to care, telling investors that Facebook’s revenues will be in the billions within 5 years. Money quote:

“…it was more important at this stage for social sites like Facebook and Twitter to retain and grow their user base and capture market share, rather than worry too much about making lots of money right away” (Emphasis mine).

Since Marc previously provided a roadmap to Internet success – one based both on his own successes as well as observations of the marketplace – it might be worth paying attention to him. But how can Facebook grow its user base while the “cool kids” appear to be disappearing in droves?

I do agree – at least in part – with those who suggest the cause of this shift relates to those “cool kids”: as grown-ups invade their hangouts, kids move on to greener/cooler pastures. Look at MySpace, Friendster and – going “way back” (in Internet terms) – AOL. As these sites grew in popularity, the appeal to younger users – the hip, cool factor – fell. Ironically, these numbers appeared the same week AOL announced it’s launching AOL Instant Messenger as a Facebook app. Given AOL’s past failures, could that be a sign of the times for Facebook? Or is it an indication by the old guard that there’s a new Big Man on Campus (regardless of whether that man is on campus or not)?

How much this matters to you depends a lot on how much your business relies on the people who continue to use Facebook. For example, according to TechCrunch, some “…1 million users posted almost 800,000 status [updates]” during the Michael Jackson memorial service yesterday. That certainly doesn’t sound like a dying service. What it does suggest is that Facebook is a media channel. You should treat it like one and use where it fits in your overall media strategy.

You do have one of those, right?

If the graying of Facebook is everything to your business, then you probably have a larger business issue than the graying of Facebook. Just as with any media channel, use it where it works to connect to your customers. Tie what you’re getting from Facebook back to business results and measure those results frequently. If and when it stops working for your business, make like the kids and move on to greener pastures.

Ultimately, I’m with Stan Schroeder over at Mashable, who puts it simply:

” If you’re an advertiser on Facebook, you should take these changes into account and react accordingly, because your campaign might not be as effective as it was a couple of months ago.”

Of course, shouldn’t you be doing that anyway?



Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.

Or subscribe via email.

And while you’re at it, don’t forget to follow Tim on Twitter.

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Tim Peter

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January 23, 2009

Moving Feedburner feeds to Google Account

January 23, 2009 | By | No Comments

Good morning, all. Google, which has owned Feedburner for some time, is requiring Feedburner publishers (like me) to switch to our Google account for logging in. In theory, you should see no interruption of the thinks feed. But email me if you don’t get any updates for a few days.

Cheers!


Are you getting enough value out of your small business website? Want to make sure your business makes the most of the mobile, social, local web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today. Or subscribe via email.

And while you’re at it, don’t forget to follow me on Twitter.

Tim Peter

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January 7, 2009

Does Google checkout increase conversion?

January 7, 2009 | By | No Comments

Marketing Vox says so. Of course, you know what I suggest. A/B test to see for yourself what’s best for your business. A 10% lift is nothing to sneeze at. But only if it works for you.