Get your customers to opt in (Guide to Small Business Ecommerce Strategy)
Opt in vs. opt out on forms can have a huge impact on acceptance. And the perception of your brand as a spammer.
Small Business Ecommerce Link Digest – April 18, 2008
This week's link love goes to Linda Bustos, SEO Rountable, CNet, and Search Engine Land.
Moneyball: The Art of Winning an Unfair Game (Book Review of the Week-ish)
Moneyball might be the best business book of the last several years. Here's why.
Blogger Appreciation Day: Favorite reads
A big list of the best ecommerce, marketing and analytic blogs as part of Blogger Appreciation Day.
The fine line between connecting with customers and Spam.
Connecting with customers needs to serve their needs, not yours. When you only use it to serve yours, it's spam.