Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud)
Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill…
Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)
A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it…
Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)
Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s…
Revisiting Google Big AI Problem (Thinks Out Loud)
Google makes immense amounts of money. It is, by far, the biggest website in the world. Its size and success, though, can mask deeper issues. Its size and success can…
Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431)
Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) Big Tech announced their earnings for Q2 2024 and, to be honest, not…