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Tim Peter Thinks

Tim Peter
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April 1, 2020

Coronavirus COVID-19E-commerceMarketing

How Marketers Can Plan for the Recovery (Thinks Out Loud Episode 281)

April 1, 2020 | By | No Comments

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How Marketers Can Plan for the Recovery: Woman shopping on tabletLooking to drive results for your business? Click here to learn more.

How Marketers Can Plan for the Recovery (Thinks Out Loud Episode 281)

With the continued bad news about the Covid-19 coronavirus, I realize it might be a bit early to start talking about how marketers can plan for the recovery. But it's not too early to start thinking about it. Even better, some options that exist to help you once the recovery comes can help generate positive outcomes for your business — and your community — right now.

For starters, three separate solutions have to occur before the recovery can begin. These are:

  1. Health. First, nothing gets better until we've addressed the underlying health crisis. If we're going to flatten the curve, people have to stay indoors and socially isolate. That's bad for business. But it's necessary for us to get where we need to go.
  2. Money. Of course, the acts that are best for health are terrible for business and have led to record layoffs — and, for many businesses, record economic hardship. Ideally the stimulus package (and hopefully packages) will help reduce the economic impacts. But once the health crisis lessens, we're still going to need to see improvements in the economy before business returns to normal.
  3. Trust. Finally, even if we're able to eliminate the underlying health and economic troubles, people still have to feel comfortable that there won't be any continuing health and economic risks. And how people feel about the "new normal" will play a critical role in driving the actual recovery.

Still, while we're likely months away from a true economic recovery, you can start planning. More importantly, you should. What should those plans look like? That's what this episode of Thinks Out Loud is all about.

Want to learn more? Here are the show notes for you.

How Marketers Can Plan for the Recovery (Thinks Out Loud Episode 281) — Relevant Links:

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 19m 00s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter
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March 24, 2020

E-commercePodcastStrategy

Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280)

March 24, 2020 | By | No Comments

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Your Big Opportunity When The Current Crisis Ends? Adults Under 40: Young couple reading on mobile phoneLooking to drive results for your business? Click here to learn more.

Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280) – Headlines and Show Notes

I know it's tough to see a light at the end of a tunnel right when you first enter it. We're living in a historic period — and those are always much more fun to see from a distance. But, as I've talked about, we will get through this. Every challenge contains opportunities. And it's not too early to think about how you'll turn this challenge into an opportunity for your business. The big opportunity when the current crisis ends? Adults under 40, or if you prefer, millennials. The current episode of Thinks Out Loud takes a look at why adults under 40 provide one path forward — and how to make that work for you.

Curious to learn more? Here are the show notes for you.

Your Big Opportunity When The Current Crisis Ends? Adults Under 40 (Thinks Out Loud Episode 280) — Relevant Links:

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 14m 02s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter
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March 19, 2020

E-commerceLeadershipPodcast

There is a Path Forward (Thinks Out Loud Episode 279)

March 19, 2020 | By | No Comments

Looking to drive results for your business? Click here to learn more.

There's a path forward: Woman reading on mobile phone

There is a Path Forward (Thinks Out Loud Episode 279) – Headlines and Show Notes

With all the bad news around coronavirus Covid-19 and the economy, it’s easy to get discouraged right now. It’s understandable that you might feel a bit down. It’s OK. But, you also have to recognize that we will get through this. We’ll survive. And, in fact, eventually, we will all thrive. Because there is a path forward. You’re smart. You’re resilient. You haven’t made it as far as you have in your industry, in your career, in life by just accepting things as they are. You know how to succeed. You know how to grow. You know how to improve. And that’s why you’re going to get through this. It’s why we’ll all get through this. Together.

The latest episode of Thinks Out Loud has some insights and tips for you on the path forward — and how you can find it for your business. Because there is a path forward. And we’re going to find it together.

Want to learn more? Here are the show notes for you:

Relevant Links – There is a Path Forward (Thinks Out Loud Episode 279)

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 15m 54s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Additional notes – There is a Path Forward (Thinks Out Loud Episode 279)

Lots of uncertainty

  • Changing minute by minute
  • Things you do this week can help prevent the spread of the virus, but might need to change next week as conditions change

Lots of individuals and companies affected

  • Restaurants
  • Bars
  • Stores
  • Consumers are working less and either have less income to spend or are concerned they will have less income to spend
  • Manufacturers
    • Suppliers to retail and other service industries

Ways you can help

Revenue

  • Help individuals in the service industry facing reduced hours pick up "piece work" or at-home services to earn income
  • Focus on the local community; who needs help in your market who you can support? How can you support them?

Costs

  • Improve value of offering by increasing value adds included with price

Convenience

  • Home delivery of goods or services
    • This one works B2C or B2B with the increased numbers of employees working from home

Confidence

Cashflow

  • 1Password eliminating trial limits to help businesses work from home
  • Change payment terms to offer free/low-cost loans
Tim Peter
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March 4, 2020

E-commerceMarketingPodcast

The Lost Art of Value Adds in Marketing (Thinks Out Loud Episode 277)

March 4, 2020 | By | No Comments

Podcast: Play in new window | Download

Subscribe: Android | RSS

Lost art of value adds in marketing: Woman checking prices on her mobile phoneLooking to drive results for your business? Click here to learn more.

Whether it's the threat of novel coronavirus COVID-19, election uncertainty, or just general malaise, the economy seems to be on uncertain footing at the moment. Which may lead you to think you should cut prices to drive sales. Except, as we've discussed before, that's a terrible idea. Instead of cutting prices, we've long recommended you practice the lost art of value adds in your marketing. Why? Well that's the subject of this week's episode of Thinks Out Loud.

In this episode, Tim Peter talks about why cutting prices is like running a race you can't win, the connection between prices and customer value, and how you can use value adds to set your company up for success when business is tough — or, for that matter, when it's going great too.

Want to learn more? Here are the show notes for you:

The Lost Art of Value Adds in Marketing (Thinks Out Loud Episode 277) — Relevant Links

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 14m 05s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter
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By

February 25, 2020

E-commercePodcastStrategy

Is a Recession More Likely This Year? Here’s What You Don’t Want to Do (Thinks Out Loud Episode 276)

February 25, 2020 | By | One Comment

Podcast: Play in new window | Download

Subscribe: Android | RSS

Is a recession more likely this year? Marketers worried about losing money -- and talent.Looking to drive results for your business? Click here to learn more.

Lots of news this week that affects lots of businesses, including the coronavirus news and Expedia announcing a pretty significant set of layoffs. All of this suggests a recession is more likely this year. But, assuming a recession hits, there's a good way to handle it… and a not good way to handle it. What is the good way? What's the bad way? And what do you want to make sure you don't do? The latest episode of Thinks Out Loud takes a look at whether a recession is more likely this year and tells you what you don't want to do.

Want to learn more? Here are the show notes for you:

Is a Recession More Likely This Year? Here's What You Don't Want to Do (Thinks Out Loud Episode 276) — Relevant Links

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac.

Running time: 18m 16s

You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

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