What the hell was that???
Anyone talking about the Garmin spot tomorrow will be doing it for all the wrong reasons. It's the kind of faux-hip thing that has led consumers to generate their own…
First review of commercials…
I haven't seen any great commercials so far. Thought the "Letterman/Winfrey" commercial was laugh out loud funny, but I don't think anyone's talking about it tomorrow. The "Bud Light -…
Game over?
I just finished watching the Super Bowl pre-game show. I have always enjoyed: Cirque du Soleil - I've seen them perform in Vegas a couple times Football in general and…
Go big or go little?
Big picture or little picture? Big goals or little goals? Big ideas or little ideas? Big steps or little steps? While we all need to have a sense of the…
Safety in numbers…
How solid are your math skills? How about statistics? Increasingly, marketers do their best work, not with creative and copy, but with spreadsheets and segments. Mike Moran - who you…