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Photorealistic image created in MidJourney of business professionals in an office collaborating with each other and an AI to represent putting AI to work in marketing
Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud
Artificial Intelligence (AI), Marketing, Podcast, Strategy

Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud

Are you still bullish on artificial intelligence for marketing? I am, even despite the AI hype cycle starting to run its course. Yes, more people are asking, “What’s the point…

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AI image generated using MidJourney showing group of young marketers working alongside robots to illustrate the idea of putting AI to work in marketing
What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)

The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s…

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Illustration featuring the Hub and Spoke model and its relationship to the CORE Methodology
The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)
Artificial Intelligence (AI), Marketing, Podcast, Strategy

The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)

In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that…

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Screenshot of Google AI Overview feature to highlight the importance of building traffic and revenue beyond Google
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Artificial Intelligence (AI), E-commerce, Marketing, Podcast, SEO, Strategy

Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)

Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks…

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