Do Guests Search for Travel in Maps? Why They Will Now
Alex Kremer on Tnooz highlighted the addition of flight prices to Google Maps earlier this week. To put it mildly, it's a really big deal. A game-changer. For reals. I…
Why Meta-search, Search, Social, Local, and Mobile Conspire to Kill Conversion Rates
Paid search. Organic search. Metasearch. Email marketing. Daily deals sites. Ratings and reviews. Social and local and mobile. How in the world is a poor travel marketer to navigate the…
Booking.com just announced something amazing
So, I don't normally cover press releases, but this one's worth mentioning:Priceline subsidiary Booking.com reported late last week that their mobile booking revenue tripled last year. Which would be impressive,…
What Are Your Customers Actually Buying?
Why do airlines suck? That's the question raised by the just-released Airline Quality Rating Report for 2012 [PDF link]. The report suggests that airlines increasingly get the operational details right.…
Facebook Hires Head of Travel – Lee McCabe | buuteeq
This isn't news any longer, but it's still worth noting that Facebook recently hired former Expedia exec Lee McCabe as its head of travel. As noted during the recent HSMAI…