One more point about “click here” as link text…
I forgot to mention one point in my earlier post about appropriate link text. Brian Clark's original point, that you should tell customers what you want them to do, is…
I forgot to mention one point in my earlier post about appropriate link text. Brian Clark's original point, that you should tell customers what you want them to do, is…
Lisa Barrone from BruceClay.com and Brian Clark from Copyblogger are arguing about appropriate text for calls to action over at BruceClay.com . Back on Copyblogger, Ben Yoskovitz promotes not one…
For those interested in the idea of Twitter as an e-commerce driver, Linda Bustos at Get Elastic has published her follow-up interview with Todd Sieling. One particularly interesting point: Todd…
I love CopyBlogger. It's a really great site with many useful tips for marketers, writers and site editors. Over the last handful of weeks, they've been reviewing sites and offering…
Twitter, a commerce engine? Interesting. My fear is that ideas like this reflect a return to interruption marketing, devaluing what Twitter (and its ilk) provide. Admittedly, folks would have to…