What the hell was that???
Anyone talking about the Garmin spot tomorrow will be doing it for all the wrong reasons. It's the kind of faux-hip thing that has led consumers to generate their own…
First review of commercials…
I haven't seen any great commercials so far. Thought the "Letterman/Winfrey" commercial was laugh out loud funny, but I don't think anyone's talking about it tomorrow. The "Bud Light -…
Safety in numbers…
How solid are your math skills? How about statistics? Increasingly, marketers do their best work, not with creative and copy, but with spreadsheets and segments. Mike Moran - who you…
Best Seth Godin post ever…
If actions speak louder than words, this is deafening. Simply brilliant. Now for the question: Do you pay more attention to your actions or your words? Care to re-think that…
Such great heights…
The music choices brands - and bands - make kill me. Ohio State's selection of the theme from Titanic during the halftime show of the NCAA Championship game - a…