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Tim Peter Thinks

Tim Peter

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November 6, 2018

What Won’t Change: The Trends Shaping Digital Next Year (Thinks Out Loud Episode 232)

November 6, 2018 | By | No Comments

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Trends Shaping Digital Next Year: Man holding large-format tablet computer


What Won’t Change: The Trends Shaping Digital Next Year (Thinks Out Loud Episode 232) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using a Heil Sound PR 30 Large Diaphragm Multipurpose Dynamic Microphone through a Cloud Microphones CL-1 Cloudlifter Mic Activator and a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 14m 56s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

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October 13, 2017

5 Fast and Fantastic Content, AI, and Digital Strategy Insights: E-commerce Link Digest

October 13, 2017 | By | No Comments

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5 Fast and Fantastic Content, AI, and Digital Strategy Insights: E-commerce Link Digest

Howdy, Big Thinkers! Hope you’ve had an amazing week. Our team has been all over the place this past week, with visits ranging from Oslo, Norway to Kansas City, Kansas. And this week’s edition of the E-commerce Link Digest Series travels far and wide, too, while condensing it all into an amazing list of 5 fast and fantastic content, AI, and digital strategy insights for you. Enjoy:

  1. CMO.com collected a fantastic set of “15 Mind-Blowing Stats About Artificial Intelligence” that you won’t want to miss.
  2. While we’re on the topic of AI, InformationWeek talked about “Artificial Intelligence Today: Time to Act.”
  3. And continuing with that theme, a recent episode of Thinks Out Loud — our ongoing e-commerce and digital strategy podcast — asked, “Will AI Kill Your Brand?” Be sure to give a listen to see how it will affect your business.
  4. We also asked “How You Succeed at Digital Marketing Next Year? 17 Great Posts Offer Answers.” Don’t miss ’em.
  5. And let’s finish off this list of 5 fast and fantastic content, AI, and digital strategy insights with another recent Thinks Out Loud episode that provided “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud).”

Have a fantastic weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

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September 22, 2017

8 Excellent Content Marketing and Customer Experience Insights: E-commerce Link Digest

September 22, 2017 | By | No Comments

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8 excellent content marketing and customer experience insights

Holla, Big Thinkers! Had a good, have you? I sure have. This week’s edition of the E-commerce Link Digest Series mixes things up a bit, with an amazing list of 8 excellent content marketing and customer experience insights for you. Be sure to check out the ones most appropriate to your situation. As always, enjoy:

  1. Leading things off, Brand Quarterly highlights “The Digital Divide Between Leaders And Followers In Global Content.”
  2. Now content holds a space near and dear to our hearts here at Thinks, which is why we’ve covered “Trends for 2017: What Your Content Marketing Strategy Looks Like” and suggested that “Content Marketing is a Powerful Hammer But Not Everything’s a Nail” in past episodes of Thinks Out Loud, our e-commerce and digital strategy podcast.
  3. Of course, you want to complement your company’s content throughout other steps in the customer journey, too. And as another Brand Quarterly piece notes, “Marketing Budgets Continue Pivoting To Technology And Customer Experience” to support those steps.
  4. Now, in the past, I’ve invited you to “Meet the King, the Queen, and the Crown Jewels: Content, Customer Experience, and Data.” But why not drill down further to understand “Why Content is King and Customer Experience is Queen.”
  5. Marketing Week explains “Why the Future of Customer Experience Depends on Online Data.”
  6. But the King and Queen are nothing without their Crown Jewels, data. And data’s where things start to get a bit sketchy these days, especially with the latest news about the Equifax data breach and Facebook’s issues with unsavory advertisers. That’s why it’s not a bad idea to brush up on “Facebook’s Data Problem” and give some thought as to why “Maybe Facebook’s Data Problem Is Your Data Problem.”
  7. CMO.com highlights the critical role data plays too, noting that “Digital Body Language Speaks Louder Than Words.”
  8. That’s a lot to take in for one week, so why not round-out your list of 8 excellent content marketing and customer experience insights with “A Dozen Don’t-Miss Digital Strategy Posts,” this set of “7 Sensational Insights into the Future of Digital Marketing,” or these “6 Proven Digital Marketing Trends (The Best of Thinks Out Loud)?” You’ll be glad you did.

Have a fabulous weekend, Big Thinkers. Catch you back here next week!

You might also want to check out these slides I had the pleasure of presenting recently about the key trends shaping marketing in the next year. Here are the slides for your reference:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success:

Tim Peter

By

December 14, 2016

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

December 14, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183)

Trends for 2017: What Your Content Marketing Strategy Looks Like (Thinks Out Loud Episode 183) – Headlines and Show Notes

Subscribe to Thinks Out Loud

Contact information for the podcast: podcast@timpeter.com

Past Insights from Tim Peter Thinks

You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we’ve been talking about a fair bit lately). Here are the slides for your reference:

Technical Details for Thinks Out Loud

Recorded using an Shure SM57 microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac.

Running time: 15m 37s

You can subscribe to Thinks Out Loud in iTunes [iTunes link], the Google Play Store, via our dedicated podcast RSS feed )(or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page.

Tim Peter

By

November 11, 2016

9 Needed Insights Into Digital’s Future: E-commerce Link Digest

November 11, 2016 | By | No Comments

Looking to drive results for your business? Click here to learn more.


9 Needed Insights Into Digital's Future: E-commerce Link Digest

Hey, Big Thinkers! As we’re heading into the last part of 2016, it seems like a good time to look forward at what’s next. With that in mind, take a few minutes to review this great list of 9 needed insights into digital’s future. And get ready for what’s to come. Enjoy:

  1. Brand Quarterly leads off with a fantastic post about “Growth Hacking Your Brand Strategy” that you won’t want to miss.
  2. Fast Company reports that “VR Will Be A $38 Billion Industry By 2026,” which is, y’know, a lot. And we offered up a look at “VR, AI, and UX: 7 Posts Highlighting Top Trends for 2016” that serves as an excellent complement too.
  3. While you’re at it, check out this “Quick Postcard from the Future of Digital” from Thinks Out Loud, our weekly e-commerce and digital strategy podcast.
  4. Given these changes, It’s not surprising that Clickz asks, “How Do Marketers Measure up to Digital Transformation?”
  5. What is digital transformation, you ask? Well, don’t miss this look at “Digital Transformation: A Brief Introduction” and “Why Digital Transformation Matters for Your Business” also from Thinks Out Loud.
  6. These “6 Insights Into Customer Experience and Digital Transformation” also can help you get up-to-speed on how to put digital transformation to work for your brand and business.
  7. CMS Wire says to “CMOs: You Can’t Predict the Future, But You Can Prepare,” which is great advice, really.
  8. The challenge, of course, as Marketing Land points out is that “More Marketers Are Becoming Early Adopters of Marketing Tech, Although Half Can’t Keep up With the Changes.” They might want to review this Thinks Out Loud episode that uncovers “How to Keep Up With Technology as a Marketer: The Quick and Dirty Guide.”
  9. Finally, let’s close this list of 9 needed insights into digital’s future with a fantastic collection of “11 Outstanding Insights Into the Future of Digital” from the ongoing E-commerce Link Digest series. Enjoy!

If you want learn even more about how your customers’ changing behavior shapes e-commerce and marketing, be sure and register to receive a special report I’ve produced in conjunction with hotel marketing firm Vizergy, “Digital Hotel Marketing in a Multiscreen World.” While it’s targeted specifically at hotel and resort marketers, the lessons apply to just about any business. You can get your free copy of the report here.

You can also check out these slides and video from my recent webinar, “Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year”:

Finally, you might enjoy some of these past posts from Thinks to help you build your e-commerce strategy and your digital success: