Mike Moran on doing it wrong quickly
Have you seen Mike Moran's Do It Wrong Quickly Challenge? Very cool. Mike provides a bunch of great questions - and thought-provoking answers - to common issues in online marketing.…
Mike Moran provides more techniques for measuring offline conversion
Mike Moran gives great examples of how to measure offline conversion. I shared a number of techniques for online-to-offline measurement a few weeks back. But Mikes configurator example is brilliant.…
U.S. online travel double-digit growth continues
U.S. online travel double-digit growth continues Of course, the flip side is travel lags most other retail categories and its growth continues to slow. See the original article for more…
Four tips to help small businesses determine the right amount to spend on their website…
Many small businesses I talk to - those with limited e-commerce capabilities or services that don't lend themselves to online purchasing - have the same worry: Am I spending too…
Learning copywriting from Twitter…
For those interested in the idea of Twitter as an e-commerce driver, Linda Bustos at Get Elastic has published her follow-up interview with Todd Sieling. One particularly interesting point: Todd…