Clearly, we’re all looking for new ways to drive sales in a down economy. Here’s one worth looking at more closely. Dell sent a new promotion over the weekend, offering “Mystery Savings.” It looked like this:
That’s right. You don’t know what your savings will be until you enter your promotion code. Could be 35%. Could be 25%. Who knows?
Worse still, Dell’s landing page really fails Bryan Eisenberg’s “scent test.” Where on the page do they talk about this offer? It’s a mystery to me.
What do you think? Is Dell onto something here? Would you offer a similar concept to your customers? Tell us about it in the comments.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.
a/b testing, bryan eisenberg, call-to-action, e-marketing, email marketing, internet business, internet marketing, landing page design, marketing, online marketing, page design, testing