Do you enjoy doing your taxes? I don’t mean paying taxes. No, I mean the actual process of collecting the information, calculating the tax, completing the forms?
I suspect not.
Take a look at this TED video where legendary designer and ad man Alan Siegel discusses bringing simplicity into interactions like taxes and credit card forms, despite all their legal and regulatory challenges:
Now take a look at your website, your contact form, your checkout process. And ask yourself, “Can I make these easier for my customers?” Can you?
Are you getting enough value out of your small business website? Want to make sure your business makes the most of thelocal, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.
Technorati Tags: a/b testing, bounce rate, call-to-action, click, continuous improvement, conversion, conversion rate, conversion rate optimization, creativity, E-commerce, e-commerce, e-commerce satisfaction, E-commerce strategy, e-marketing, ecommerce, internet business, internet marketing, landing page design, landing page optimization, marketing best practices, online marketing, performance, strategy, testing