What’s the least you can do?
Lots of folks, such as Anne and Judi Sohn on Web Worker Daily, are talking about New Year’s Resolutions. While you’re working on your New Year’s Resolutions this year, resolve to do as little as possible. Seriously. Listen to finance guys for a change. You’re spread too thin, right? Why continue spreading yourself thin on stuff with low returns? Instead, spread yourself thin by putting as little effort as possible into things with the potential to generate large returns. The Nobel Peace Prize went to Dr. Muhammad Yunus for realizing the smallest amount of money, applied to the right investments, can do more to change the world than throwing a lot of money at solving problems on a macro level. Imagine what the Gates Foundation’s money could do spread around that way. Hell, imagine what half that money could do.
With the exception of love and friends, you’ve got a limited supply of just about everything worth having. Whether it’s money, time, your customers’ attention, what-have-you, scarcity rules. This year, fight fire with fire. Focus on the bare minimum you can do to get the greatest return, then focus your energies on that and give yourself more remaining time, money, etc., to apply to the other areas in your life. That’s a resolution anyone can live with.
Are you getting enough value out of your small business website? Want to make sure your business makes the most of the local, mobile, social web? thinks helps you understand how to grow your business via the web, every day. Get more than just news. Get understanding. Add thinks to your feed reader today.
And while you’re at it, don’t forget to follow Tim on Twitter.