Most of the businesses I talk to increasingly have shifted their media spend towards paid search. And given its growth, who could blame them?
But, between the growing importance of alternative information channels and the possibility of serious antitrust oversight, next year will challenge Google with the largest threats in its history.
How can you be sure that this doesn’t turn into the worst possible time to start search marketing for your business? My latest post on Mike Moran’s Biznology blog, “2 Huge Search Marketing Risks in 2012—And What To Do About Them” seeks to answer just that question.
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