Book Review of the Week – Search Engine Optimization: An Hour a Day
Or maybe, “Book review of the fortnight.” Anyway…
I happened to mention Jennifer Grappone and Gradiva Couzin’s outstanding SEO book “Search Engine Optimization: An Hour a Day”, a couple of weeks ago and thought it deserved a more complete treatment.
What’s great about search engine marketing in general, and SEO in particular, is it provides you access to potential customers exactly at the time they are looking to solve a particular problem. Given that generating awareness and interest help lead directly to sales, simply showing up when a consumer is looking for an answer, in theory anyway, provides some of the most qualified leads any e-commerce site could hope for. Obviously, the key steps to turn that theory into reality are:
- Choose the right keywords
- Make sure your site ranks well for those keywords
While paid search gets most of the ink, if for no other reason than it helps drive the bulk of Google’s (and others’) revenue, and while results vary by brand and by term, natural search often drives greater click through among consumers. Grappone and Couzin do a great job of describing approaches for each of these steps above to ensure your business succeeds. Do yourself a favor and pick up a copy for yourself.
This Post Has 5 Comments
hi Tim, Thank you so much for your kind review! Jennifer and I are really delighted that you liked our book – and recommend it to others!
I hope you don’t mind if we print an excerpt from your review (and a link, of course) on our website?
I don’t mind in the least. Your book was an absolute pleasure to read and has benefited me on this site as well as in my day job. Keep up the great work!
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