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How to Measure Anything (Book Review of the Week-ish)

How to Measure Anything (Book Review of the Week-ish)

Douglas Hubbard in his meaty, though sometimes weighty, book, “How to Measure Anything: Finding the Value of ‘Intangibles’ in Business,” works from two basic principles:

  1. A measurement is any metric that reduces uncertainty and aids the decision process.
  2. If it’s meaningful, there’s a way to measure it (even if you can only measure its downstream effects).

Hubbard couldn’t be more right. Yes, sometimes his math gets a bit dense. It’s OK. You can skim (or skip) those parts altogether and miss little of his meaning.

You can measure anything. But what makes his book stand out is its relentless focus on ensuring what you measure has meaning. Most of what gets measured – sadly – doesn’t. Read this book. And you can be sure you won’t make the same mistake.

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Tim Peter is the founder and president of Tim Peter & Associates. You can learn more about our company's strategy and digital marketing consulting services here or about Tim here.

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  1. This book would be extremely useful to students in an MBA program or to those pursuing an advanced degree in one of the social sciences. It would provide a valued motivational reference to anyone studying Computer Science, Economics, or Applied Statistics. Anyone teaching or mentoring students in these disciplines might want to review this book for inclusion in their curriculum.

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