How to Measure Anything (Book Review of the Week-ish)
Douglas Hubbard in his meaty, though sometimes weighty, book, “How to Measure Anything: Finding the Value of ‘Intangibles’ in Business,” works from two basic principles:
- A measurement is any metric that reduces uncertainty and aids the decision process.
- If it’s meaningful, there’s a way to measure it (even if you can only measure its downstream effects).
Hubbard couldn’t be more right. Yes, sometimes his math gets a bit dense. It’s OK. You can skim (or skip) those parts altogether and miss little of his meaning.
You can measure anything. But what makes his book stand out is its relentless focus on ensuring what you measure has meaning. Most of what gets measured – sadly – doesn’t. Read this book. And you can be sure you won’t make the same mistake.
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